"One Heart" album - Official Topic

[Neddo]

Lyrics are far deeper than LTAL or FIY????

I know. But OH isn't about love only.

 

[Daysleeper]

Not my favorite album, but I respect the attempt of doing something more contemporary. However the result didn't impress me.

 

Best tacks:

 

Stand By Your Side

Naked

Reveal

 

"Je t'aime encore" is also nice, but when the french version came out later that year, I suddenly forgot about this one. There's also "I Know What Love Is" which is also nice, but it just got lost among all Céline's ballads.

 

1. I Drove All Night - 8/10 - Song produced to be a hit. Great vocals and guitar arrangements.

2. Love Is All We Need - 3/10 - Not my cup of tea.

3. Faith - 8/10 - Nice and relaxing album track

4. In His Touch - 6/10 - average ballad

5. One Heart - 7/10 - nice pop tune, but nothing more. The video was really cheesy.

6. Stand By Your Side - 10/10 - Very nice song. It's simple but it's the way I like it.

7. Naked - 9/10 - This should have been a single. Very catchy.

8. Sorry For Love (2003) - 6/10 - I still can't see the point of doing this version. The original sounds more natural.

9. Have You Ever Been In Love - 6/10 - I never liked it that much.

10. Reveal - 10/10 - Maybe the best track of the album. Great production, great mood. I wish they made more songs like this if they wanted to go for a more contemporery sound.

11. Coulda Woulda Shoulda - 6/10 -I like the melody, but it should have been produced differently. More like "I'm Alive" maybe.

12. Forget Me Not - 2/10 - Boring. One of my least favorites Céline's songs.

13. I Know What Love Is - 9/10 -Emotional and touching.

14. Je t'aime encore - 10/10 - Beautiful lyrics, melody.... I love it. Great Goldman touch to finish the album.

[mike_z]

I would say again, this album is mediocre. If you listen to her previous material this one gets really lost... and week.

 

Standouts: I Drove All Night (which yeah, has become the only Céline "classic" from this album), In His Touch (totally underrated. It's a perfect Shania-sounding soft ballad!) and of course FAITH, another underrated song which could have been a big hit on AC charts.

 

The rest of the songs, sorry to say it guys, are "easy-listening" or whatever, but they're not on Céline's league! -leave alone the recycled ones.

[Javito]

I don't think this album is mediocre at all. It just had the big shadow of his old brother A New Day Has Come over him, which was released a year before, and that was a heavy burden.

 

It also had the bad luck of having a tracklist which appeared to be arranged in a rushed time in one evening, made of both new and recycled songs, and that certainly didn't help to consider this as another album in the series with cohesion and coherence, but that does not mean that the new songs in it, considered independently one by one, are not at the same level as other previous songs in her albums.

 

Except for Love Is All We Need (her worst pop song in my opinion, a desperate try to emulate Britney Spears ), I find that there's no song who has a place in this album. Yes, its easy listening, yes, the songs aren't too ellaborated and are poppish, but wasn't Céline labelled since the first day in that category, of "easy listening" music? There's nothing wrong in that. It has many great tunes, ballads and uptempo tracks, and that's something which fans of the uptempo Céline do appreciate, because of the scarce material we have from her in this sense If someone asked me which kind of album would I prefer today, one in the style of the slow, boring LTAL or another one with cheerful, songs like One Heart, I would answer the latter without thinking it over!

Edited April 7, 2013 at 04:57 PM by Javito

[chocolatechip15]

I enjoy One Heart -- I think of it in general as a good but not great/outstanding album. There's no song that I really dislike, but I also don't think there are songs that are beyond amazing, except maybe I Know What Love Is or Je T'aime Encore. There are a lot of songs that are individually lovely, but it also doesn't feel like a particularly intimate album -- one doesn't get the sense that these are the songs that are really close to Celine's heart.

 

It's generally a more relaxed sound than her previous albums, and though many of the tracks sound somewhat similar to each other, it does have an overall relaxed, understated tone that gives it a little more coherence than some other albums. Often, I use this more as nice music to have on in the background than as music to stop and listen to and marvel at its amazingness. Overall, just a fun, good pop album - no more, no less.

 

And, though I know a lot of people will disagree with me on this -- I like this album 1,000 times better than Taking Chances, where I actively disliked several songs, and didn't really love any of them. I just didn't care for the Taking Chances sound ... but One Heart was still a solid, fun pop album.

 

This is my review of the songs on One Heart:

 

1. I Drove All Night - Nice melody, Celine sounds great, good "up" song for performing -- but I almost feel like Celine is having too much fun singing it. I once read a review about how Celine's performance doesn't tap into the desperation in the lyrics of the song, and I think that's really true - this song could be more, emotionally, and Celine could make it more. But I like it nonetheless. 7/10

2. Love Is All We Need - OK song, somewhat interesting lyrically -- this one seems to be about an abused woman ("With the sunglasses and makeup on, blaming the stairs at Macy's"), but it never got the attention that "This Time" got. But it really does sound too Britney-like for me to love it -- and "ironical" is not a word, which always bothers me! 5/10

]3. Faith - Pleasant to listen to; enjoyable and pretty; basically epitomizes the mood of the whole album. 8/10

4. In His Touch - Nothing really objectionable about it -- and I do enjoy the chorus, but I tend to use it as background music more than anything else. 7/10.

5. One Heart -fun pop song, nice tempo and beat. 8/10

6. Stand By Your Side - Pleasant, understated ballad; i feel similarly about this and Faith. 8/10

7. Naked -Another pleasant, pretty song, nice tempo - modern sound that manages to be both understated and intense at the same time. 8/10.

8. Sorry For Love - OK dance track, but there was really no need to have it on 2 albums. 7/10

9. Have You Ever Been In Love - for some reason, I never want to listen to this song, and never really enjoy it. I find the melody on the annoying side . .my least favorite song in the album. 4/10

10. Reveal - Again, a pleasant, midtempo, catchy song that's enjoyable to listen to. 8/10

11. Coulda Woulda Shoulda - - I really enjoy this song -- its message, its melody, its tempo, Celine's energetic delivery -- I've used it to motivate myself at times. I wish she'd perform it live sometimes - I think it could work well in a live show (except that only hardcore fans would know it). 9/10

12. Forget Me Not - Similar mood to reveal and naked, with a slower tempo. Pleasant. 8/10

13. I Know What Love Is - Love this ballad! I think the last two songs on the album are definitely the best -- but it also sometimes feels like they belong on a more serious album. But I love it nonetheless -- a very classic Celine ballad -- not in the power ballad sense -- but a beautiful understated ballad with a sweet, trusting sense ("I will fall/and you will catch me always") that is very Celine. 10/10

14. Je t'aime encore - Love it! JJG is a genius, and I love the melody -- I also love the English lyrics -- very poetic, understated and beautiful. The melody is so perfect for the lyrics -- this mix of quiet yearning and acceptance, and the sense that life goes on, despite this yearning for the loved one. Definitely the best - and highest quality - song of the album. 10/10

 

One last thing to say about One Heart -- I LOVE, love, love the CD itself. That is, the physical CD - I think it is sooo pretty - one of her prettiest - the silver CD with the heart sparkling across it in a rainbow of color. (Also, this was the first Celine album I actually got on CD . Being completely behind the times I first listened to all the others -- even ANDHC in 2002!! -- on a cassette tape!).

Edited April 8, 2013 at 02:28 AM by chocolatechip15

[LukeD]

I enjoy this album, IMO most tracks are average, but when combined they give you that special uplifting feeling the album was supposed to give. So they work fine.

 

1) I Drove All Night - I used to listen to this track all the time about 7 or maybe 8 years ago. It's one of the songs that really got me into Celine's music. I admired Celine since the days of ''My Heart Will Go On'' and ''Immortality'', but I hadn't really paid attention to her from 1999 to 2004. ''I Drove All Night'' made it happen..! The track has huge potential, it could have been top 10 in Us had it been released as a single in time. I like the vocals, the music and the lyrics. It's one of her Karaoke-ish covers, though. Also, I never really enjoyed her live perfomances cause none of them could compete with the studio track. Over the years I lost interest in the song and I rarely play it. It's a nice, solid track though. 8/10

 

2) Love Is All We Need - So Britney-ish. I think it's an average song, it puts some colour into the album and stands out, but it definitely fails to impress me. 6/10

 

3) Faith - Very sweet and radio friendly. Her voice sounds weird though. 7/10

 

4) In His Touch - Beautiful. 8/10

 

5) One Heart - I enjoy this colourful song, but I recognize that it's nothing special. Her voice sounds thin and edited in this one. 7/10

 

6) Stand By Your Side - The lyrics are basic, yet beautiful. The music is simple, yet moving. The vocals are restrained, yet expressive. 8/10

 

7) Naked - ''under this midnight sky'' <3 I love this one lol. 9/10

 

8) Sorry For Love - I prefer this version to the dance remix version of ANDHC. Her vocals are on spot! 7/10

 

9) Have You Ever Been In Love - It should have been the 4th single from ANDHC (''I Surrender'' being the 3rd) and it shouldn't appear on ''One Heart''. They could have used ''All Because Of You'' here, instead. Despite all that, the song is quite nice and pleasing to the ears. 8/10

 

10) Reveal - I love the climax of this song, starts as a ballad and grows into a dance track. Definitely new for Celine! The music is very nice and the lyrics quite catchy.

 

11) Coulda Woulda Shoulda - Similar to ''I'm Alive'' from a musical standpoint. The lyrics are funny & smart, but the melody is boring. 6/10

 

12) Forget Me Not - Nice vocals, cheesy lyrics, average melody. 6/10

 

13) I Know What Love Is - ''you'll be there to guide me straight up to my heart's highest wish'' Enough said. 10/10

 

14) Je T'aime Encore - Masterpiece. I prefer this version over the french one. 10/10

 

I think that ''One Heart'' it is a solid easy-going album, something Celine needed.

 

Overall ''One Heart'' > ''Unison'', ''Falling Into You'', ''Miracle'', ''Taking Chances''... but it's not in the league of ''Let's Talk About Love'' & ''A New Day Has Come'' ..! http://1.1.1.1/bmi/www.celinedionforum.com/public/style_emoticons/default/yes.gif

Edited April 8, 2013 at 01:06 PM by LukeD

[celine4evauk]

I enjoy One Heart -- I think of it in general as a good but not great/outstanding album. There's no song that I really dislike, but I also don't think there are songs that are beyond amazing, except maybe I Know What Love Is or Je T'aime Encore. There are a lot of songs that are individually lovely, but it also doesn't feel like a particularly intimate album -- one doesn't get the sense that these are the songs that are really close to Celine's heart.

 

It's generally a more relaxed sound than her previous albums, and though many of the tracks sound somewhat similar to each other, it does have an overall relaxed, understated tone that gives it a little more coherence than some other albums. Often, I use this more as nice music to have on in the background than as music to stop and listen to and marvel at its amazingness. Overall, just a fun, good pop album - no more, no less.

 

And, though I know a lot of people will disagree with me on this -- I like this album 1,000 times better than Taking Chances, where I actively disliked several songs, and didn't really love any of them. I just didn't care for the Taking Chances sound ... but One Heart was still a solid, fun pop album.

 

This is my review of the songs on One Heart:

 

1. I Drove All Night - Nice melody, Celine sounds great, good "up" song for performing -- but I almost feel like Celine is having too much fun singing it. I once read a review about how Celine's performance doesn't tap into the desperation in the lyrics of the song, and I think that's really true - this song could be more, emotionally, and Celine could make it more. But I like it nonetheless. 7/10

2. Love Is All We Need - OK song, somewhat interesting lyrically -- this one seems to be about an abused woman ("With the sunglasses and makeup on, blaming the stairs at Macy's"), but it never got the attention that "This Time" got. But it really does sound too Britney-like for me to love it -- and "ironical" is not a word, which always bothers me! 5/10

]3. Faith - Pleasant to listen to; enjoyable and pretty; basically epitomizes the mood of the whole album. 8/10

4. In His Touch - Nothing really objectionable about it -- and I do enjoy the chorus, but I tend to use it as background music more than anything else. 7/10.

5. One Heart -fun pop song, nice tempo and beat. 8/10

6. Stand By Your Side - Pleasant, understated ballad; i feel similarly about this and Faith. 8/10

7. Naked -Another pleasant, pretty song, nice tempo - modern sound that manages to be both understated and intense at the same time. 8/10.

8. Sorry For Love - OK dance track, but there was really no need to have it on 2 albums. 7/10

9. Have You Ever Been In Love - for some reason, I never want to listen to this song, and never really enjoy it. I find the melody on the annoying side . .my least favorite song in the album. 4/10

10. Reveal - Again, a pleasant, midtempo, catchy song that's enjoyable to listen to. 8/10

11. Coulda Woulda Shoulda - - I really enjoy this song -- its message, its melody, its tempo, Celine's energetic delivery -- I've used it to motivate myself at times. I wish she'd perform it live sometimes - I think it could work well in a live show (except that only hardcore fans would know it). 9/10

12. Forget Me Not - Similar mood to reveal and naked, with a slower tempo. Pleasant. 8/10

13. I Know What Love Is - Love this ballad! I think the last two songs on the album are definitely the best -- but it also sometimes feels like they belong on a more serious album. But I love it nonetheless -- a very classic Celine ballad -- not in the power ballad sense -- but a beautiful understated ballad with a sweet, trusting sense ("I will fall/and you will catch me always") that is very Celine. 10/10

14. Je t'aime encore - Love it! JJG is a genius, and I love the melody -- I also love the English lyrics -- very poetic, understated and beautiful. The melody is so perfect for the lyrics -- this mix of quiet yearning and acceptance, and the sense that life goes on, despite this yearning for the loved one. Definitely the best - and highest quality - song of the album. 10/10

 

One last thing to say about One Heart -- I LOVE, love, love the CD itself. That is, the physical CD - I think it is sooo pretty - one of her prettiest - the silver CD with the heart sparkling across it in a rainbow of color. (Also, this was the first Celine album I actually got on CD . Being completely behind the times I first listened to all the others -- even ANDHC in 2002!! -- on a cassette tape!).

 

As you said it bothers you i'll mention it!

Ironical is a word. It means it uses/relates to irony, whereas ironic contains the irony. But you can use them in the same way too: it's ironical - it's ironic. Sorry, but that bothered me!

[guyddavies]

admit

As you said it bothers you i'll mention it!

Ironical is a word. It means it uses/relates to irony, whereas ironic contains the irony. But you can use them in the same way too: it's ironical - it's ironic. Sorry, but that bothered me!

 

I must admit i had to check as i wasnt sure it was a word, but your right it is, but if were talking about lyrics that arent quite right then I know what love is has the line you shined your light my way. now that one line always bothers me, it just sounds wrong lol shined isnt really a word unless its about shoes being shined, in the context of the song it really should be "shone" but then that wouldnt sound right either

Edited April 8, 2013 at 08:23 PM by guyddavies

[DionFanAlways]

I must admit i had to check as i wasnt sure it was a word, but your right it is, but if were talking about lyrics that arent quite right then I know what love is has the line you shined your light my way. now that one line always bothers me, it just sounds wrong lol shined isnt really a word unless its about shoes being shined, in the context of the song it really should be "shone" but then that wouldnt sound right either

Ok this is now Grammar 101 Yes but "shone" just sounds and looks strange! And to me, "shined your light" makes me think of a flashlight in my eyes!

[smash]

The whole "One Heart" album to me is fantastic. "I know what love is" is beautiful. I play it, when its finished, press repeat, and so it goes on with a lot of songs on this album. Reveal, Faith, Stand by your side, Naked. This is one album i just can't get enough of. My favourite album of Celine at the moment. I love just about every song on it.

 

Sharon

[celine4evauk]

I must admit i had to check as i wasnt sure it was a word, but your right it is, but if were talking about lyrics that arent quite right then I know what love is has the line you shined your light my way. now that one line always bothers me, it just sounds wrong lol shined isnt really a word unless its about shoes being shined, in the context of the song it really should be "shone" but then that wouldnt sound right either

 

Yeah, grammar isn't always followed where lyrics are concerned!

You can use the word shined - just means past tense, like shone. More and more nowadays it's becoming more commonplace.

I'm a proof-reader and editor, so grammar is in my world regularly!

[comingback]

Making of I DROVE ALL NIGHT

http://www.youtube.com/watch?v=6JecELWVbcE

[Jeff Abbott]

How come I haven't seen this video before?

[gafsa]

 

i understand why you reacted that way. i'm sorry but i really found that album weak. look at the singles, only 1 song hit the chart. that's MHWGO. but sweety that's just my own observation. i just dont like the album that much. too much colaboration maybe. FIY sold 32M copies because look at the singles, IACBTMN at #2, BYLM #1, ABMS #4. and that's the peak year of celine. the album sold truckloads of cd because of the songs, not on only 1 song. FIY sold 32M without depending on a movie's popularity, collaborations, its celine alone. and the hits of course. of course why buy an all instrumental soundtrack album when you can buy an album filled with barbra streisand, bee gees, carole king, george martin, bryan adams, lucianopavarotti. but both albums (titaninc ost'/ltal) sold well.

 

In my country, MHWGO, immortallity, tell him and THLL are heavily played at that tme.

[comingback]

 

The One Heart photoshoot is amazing .

[ehild]

The photo shoot is amazing! She looks gorgeous, as always! And very modern for the time. I like some songs on this album but overall, I feel like it's a flop. It's almost as if they tried to do too much at once. I really wish they would've combined songs from OH an AND to make one really amazing, spectacular album. Or even included the 3-4 songs I really like from the album (IDAN, JTE, HYEBIL, & IKWLI) as bonus tracks.

[LuisMa]

I guess why I love this album so much is that it has my third favorite Celine song in it, and the other 2 were in its predecessors.

 

1. That's The Way It Is

2. Right In Front Of You

3. Faith

 

:wub:

[ehild]

I do love Faith as well....I can't believe I forgot about that one. This album does have some gems but overall, it just felt like they tried too hard to rush and put something, anything, out. I'm still all for a longer kick-#ss album! LOL

[CelinesDIVO5]

I do love Faith as well....I can't believe I forgot about that one. This album does have some gems but overall, it just felt like they tried too hard to rush and put something, anything, out. I'm still all for a longer kick-#ss album! LOL

 

You also have to remember that this album was not really meant as a major release. It's primary function was to promote Chrysler.

[CelinesDIVO5]

Not my favorite album, but I respect the attempt of doing something more contemporary. However the result didn't impress me.

 

Best tacks:

 

Stand By Your Side

Naked

Reveal

 

"Je t'aime encore" is also nice, but when the french version came out later that year, I suddenly forgot about this one. There's also "I Know What Love Is" which is also nice, but it just got lost among all Céline's ballads.

 

1. I Drove All Night - 8/10 - Song produced to be a hit. Great vocals and guitar arrangements.

2. Love Is All We Need - 3/10 - Not my cup of tea.

3. Faith - 8/10 - Nice and relaxing album track

4. In His Touch - 6/10 - average ballad

5. One Heart - 7/10 - nice pop tune, but nothlng more. The video was really cheesy.

6. Stand By Your Side - 10/10 - Very nice song. It's simple but it's the way I like it.

7. Naked - 9/10 - This should have been a single. Very catchy.

8. Sorry For Love (2003) - 6/10 - I still can't see the point of doing this version. The original sounds more natural.

9. Have You Ever Been In Love - 6/10 - I never liked it that much.

10. Reveal - 10/10 - Maybe the best track of the album. Great production, great mood. I wish they made more songs like this if they wanted to go for a more contemporery sound.

11. Coulda Woulda Shoulda - 6/10 -I like the melody, but it should have been produced differently. More like "I'm Alive" maybe.

12. Forget Me Not - 2/10 - Boring. One of my least favorites Céline's songs.

13. I Know What Love Is - 9/10 -Emotional and touching.

14. Je t'aime encore - 10/10 - Beautiful lyrics, melody.... I love it. Great Goldman touch to finish the album.

 

I love the OH video..it's fun and she looked HOT. One of the very rare few times she looked hot with that short blonde hair.

 

SFL2003 is the original version. The version on ANDHC is a remix.

[Javito]

You also have to remember that this album was not really meant as a major release. It's primary function was to promote Chrysler.

 

And her Vegas show . The primary function for Chrysler with Céline was to sponsor the begin of her Vegas residency in 2003.

Edited January 4, 2014 at 09:45 PM by Javito

[CelinesDIVO5]

And her Vegas show . The primary function for Chrysler with Céline was to sponsor the begin of her Vegas residency in 2003.

 

That's not true. Chrysler was not added as a sponsor until right before the show premiered. The show already had sponsors before Chrysler came into the picture. Chrysler extended it's branding with Celine to be a "Presenting Sponsor." The "One Heart" album was in conjunction with their campaign "Drive and Love" with Celine. The show had already been set in place long before the Chrysler deal. Chrysler had nothing to do with "A New Day..." until after the campaign launched. Hence the company "extending it's brand partnership" to become a presenting sponsor.

 

From CelineDion.com

http://www.celinedion.com/ca/node/19924

 

 

 

 

From Wikipedia:

In conjunction with an endorsement deal with Chrysler, Dion released One Heart (2003), an album that represented her appreciation for life.^[124] The album largely consisted of pop and dance music—a deviation from the soaring, melodramatic ballads, for which she had been known. Although the album achieved moderate success,One Heart was met with mixed criticism, and words such as "predictable" and "banal" appeared even in the most lenient reviews.^[125][126] A cover of the 1989 Cyndi Lauper hit "I Drove All Night", released to launch her advertising campaign with Chrysler,^[127] incorporated elements of dance-pop and rock and roll. The advertising deal was met with criticism, with some stating that Dion was trying to cater to her sponsors.^[128] However, people like Bonita Stewart, who was the director of Chrysler Group Marketing Communications stated that "Chrysler was taken by how her appeal crossed ethnic lines." She also added, "She brings sophistication, refinement, romance and passion to the brand."^[129]

 

This is all about Chrysler and "One Heart"...no mention of AND, nor does the Wikipedia page for AND mention Chrysler at all as an initial sponsor.

[Javito]

And since when was "A New Day" in plans for its creation? Won't you think that they were still finding sponsors for such a big show a month before its opening, right?

 

Dear, the Chrysler deal was signed in NOVEMBER 2002, and it was a deal for at least THREE years .The press conference unveiling the A New Day project was in October 2002, so they surely knew by then that Chrysler would be one of their main sponsors to support the show.

 

http://www.imdb.com/.../news?year=2002

 

http://automotivedig...icles/page/976/

 

Being a contract for at least THREE years, what else could they have in hands than to be the sponsor of her upcoming Vegas show (which would initially run also for three years), as well as her image for their car firm? Nobody signs a deal with a car firm only to promote an album for three years The One Heart album was just the perfect excuse they had to release a new album so people could find the brand new single I Drove All Night and also, make her return to the scene in Vegas even more sensational and noisy, and from an international marketing view fans could have something new to look for

 

So I don't pretend to say that Chrysler was the first and main sponsor of her first Vegas show, but to say that te One Heart album was mainly released only and to promote her Chrysler deal, as well as to assert that the Chrysler deal was a last-minute arrival and that it didn't come until the begin of the show is just completely wrong. The Vegas show came first, then came Chrysler, and then the album. One Heart was just the excuse they had to put the cherry on the cake to her grand return to the performing career (and what a great excuse!)

 

Suggestion: next time don't trust everything Wikipedia says so unquestioningly, it can say a lot of things and omit many others.

Edited January 4, 2014 at 11:34 PM by Javito

[CelinesDIVO5]

And since when was "A New Day" in plans for its creation? Won't you think that they were still finding sponsors for such a big show a month before its opening, right?

 

Dear, the Chrysler deal was signed in NOVEMBER 2002, and it was a deal for at least THREE years .The press conference unveiling the A New Day project was in October 2002, so they surely knew by then that Chrysler would be one of their main sponsors to support the show.

 

http://www.imdb.com/.../news?year=2002

 

http://automotivedig...icles/page/976/

 

Being a contract for at least THREE years, what else could they have in hands than to be the sponsor of her upcoming Vegas show (which would initially run also for three years), as well as her image for their car firm? Nobody signs a deal with a car firm only to promote an album for three years The One Heart album was just the perfect excuse they had to release a new album so people could find the brand new single I Drove All Night and also, make her return to the scene in Vegas even more sensational and noisy, and from an international marketing view fans could have something new to look for

 

So I don't pretend to say that Chrysler was the first and main sponsor of her first Vegas show, but to say that te One Heart album was mainly released only and to promote her Chrysler deal, as well as to assert that the Chrysler deal was a last-minute arrival and that it didn't come until the begin of the show is just completely wrong. The Vegas show came first, then came Chrysler, and then the album. One Heart was just the excuse they had to put the cherry on the cake to her grand return to the performing career (and what a great excuse!)

 

Suggestion: next time don't trust everything Wikipedia says so unquestioningly, it can say a lot of things and omit many others.

 

The deal may have been signed in 2002, but it was for a multi year campaign to start in 2003, which ended up being cut short because the campaign was not working. "A New Day..." had already been in the works since 2001, if not EARLIER. Which is commonly known information. And again you are contradicting your previous post because you said...

 

And her Vegas show . The primary function for Chrysler with Céline was to sponsor the begin of her Vegas residency in 2003.

 

The primary function of the Chrysler deal was not for Celine to benefit from them as a sponsor...it was for Chrysler to benefit from Celine as an ENDORSER (which is pretty much stated in the press release I've attached to the bottom of this message). Otherwise, they wouldn't have had to make an EXTENSION of their deal to be a sponsor for her show. Chrysler would have been announced as a sponsor from the very beginning.

 

Oh, and please don't call me "Dear"...it's condescending and rude.

 

 

2002/11/05

7:00AM

 

Céline Dion and the Chrysler Brand Form Integrated Marketing Partnership

 

 

November 5, 2002

Céline Dion and the Chrysler Brand form Integrated Marketing Partnership

DaimlerChrysler announced at a press conference today the formation of a multi-year partnership between Sony Music Entertainment artist Céline Dion and the Chrysler brand. The agreement encompasses a wide array of marketing, promotional and advertising opportunities between one of the world's great vocal artists and one of America's great automotive brands.

The partnership launches in early 2003 with a Chrysler brand TV spot featuring Ms. Dion and her music. That is the start of an extensive, multi-media advertising campaign that will span print, broadcast, and the Internet. A new, original song created specifically for the ad campaign is a key feature of the partnership. Other elements include personal appearances by Ms. Dion, special consumer promotions, dealer tie-ins, interactive communications, owner communications, retail initiatives, television programming and recording tie-ins.

"Céline Dion personifies the Chrysler brand slogan, 'Drive Equals Love,'" said Jim Schroer, Executive Vice President, Global Sales and Marketing, DaimlerChrysler. "This is the kind of branded harmony you dream about."

As new and redesigned Chrysler vehicles are introduced over the next 18-24 months, the corporation's strategy is to move the Chrysler brand more upscale by attracting younger, more affluent consumers to its passionately designed, precisely engineered vehicles. The partnership with Ms. Dion is a key component of that strategy, said Schroer.

"Céline Dion will play an important role in repositioning the Chrysler brand because she embodies the essence of all Chrysler vehicles --beauty, romance, sophistication and refinement," said Schroer. "Céline's core identity is expressed through music. The core identity of the Chrysler brand is expressed in the drop-dead gorgeous design and

engineering innovation inherent in vehicles like the PT Cruiser, Sebring Convertible and 300M. Because Céline and Chrysler intersect at the same creative space and share the same values, this is a natural and dynamic partnership," Schroer added.

"It's a partnership that shifts into high gear next year with the launches of the all-new 2004 Chrysler Pacifica and Chrysler Crossfire," Schroer said. "The upscale image of both vehicles is perfectly aligned with Céline's own personal style."

"I'm truly excited about this partnership," said Dion. "It just feels right to be working with a group of men and women who are so passionate about what they do. The Pacifica and Crossfire are beautiful examples

of that passion. And yet, as a mom, I expect to be spending a great deal of time behind the wheel of my new Town & Country minivan."

"There can be no doubt that Céline Dion has achieved the status of icon, and to countless millions of people around the world her music, name and likeness are synonymous with classic romance and understated elegance," said Thomas D. Mottola, Chairman and CEO, Sony Music Entertainment.

"With its reputation for excellence and its emphasis on personal style, the Chrysler brand is a natural marketing partner for this global superstar. We're thrilled to be working with DaimlerChrysler's Chrysler brand on this unique marketing partnership effort, and look forward to bringing our shared messages to people worldwide."

Said Schroer: "We are very excited to be working with an international superstar of Céline Dion's stature and look forward to expanding the reach of the Chrysler brand."

www.chrysler.com

 

From CelineDion.com

[SuperLove4Celine]

I always felt "Coulda Woulda Shoulda" coulda worked amazingly well in "A New Day..." The use of different sounds and tones within the song were perfect for a Cirque-inspired production. Plus, with Mia at the helm of choreography, the song woulda have been elevated to new heights. (Dragone shoulda used it!) Unfortunately, I doubt we'll ever see a live performance of this song. Here's to hoping I'm wrong, though!

[comingback]

http://www.youtube.com/watch?v=29iCrmr2V7A&list=PLD9352636F08AFB2A

 

http://www.youtube.com/watch?v=i7lbxjIg_e8

 

http://www.youtube.com/watch?v=siisKkC6aYs

 

http://www.youtube.com/watch?v=i7m5aKWu77I&list=PLD9352636F08AFB2A

 

It's such a shame that this album was so poorly promoted, Faith and Reveal could have been great singles and In his touch is a great ballad.

[Celine Fan 77]

The campaign with Chrysler actually lasted till the very end of 'A New Day...'. If you check out the back of the Vegas DVD/Blu-Ray, you'll see the Chrysler logo.

[Prima_Donna1]

Well honestly I thought Chrysler and A New Day were different entities ? So when it came to promotion, she was promoting both of them?

 

 

[Javito]

Chrysler and Céline had a feedback relationship between 2003 and 2007: Céline got one of the main sponsors for her show in Vegas, while Chrysler got a face to promote their car firm. The benefit was mutual, although for Chrysler the deal wasn't as profitable as they thought in the end.

[comingback]

The Chrysler deal was a flop

 

What went wrong?

"Celine Dion personifies the Chrysler brand slogan," said Jim Schroer, Chrysler's former global sales and marketing chief, when the marketing agreement was announced in November 2002. "This is the kind of branded harmony you dream about."

But sources say Mr. Schroer pushed the deal through --against the advice of his ad agency. BBDO's Detroit office, which handles Chrysler's national advertising, wanted no part of Dion, sources say. Chrysler's strategy was to move the brand upscale by attracting younger, more affluent consumers. But during testing, BBDO's focus groups told Chrysler that Ms. Dion appealed to consumers with an average age of 52.

Mr. Schroer asked for additional BBDO research to justify the ad campaign, a source says.

 

http://adage.com/art...disaster/38897/

 

http://www.youtube.com/watch?v=zJgsAaRoQTk