26368 replies to this topic

[stevo]

I must say I am baffled now- I wish they hadn’t even mentioned the new song. Surely back in March they must have thought it would be out there?!

Why mention it and on one of the most popular and most anticipated shows?

Agree with Darren. Here’s my new song y’all- except it’s not and no-one can hear it. Call me Nancy.

[maki_Dion-er]

AdrienneM, on 24 May 2019 - 01:51 AM, said:

I feel like people don’t understand the concept of building a reputation and getting her noticed again.

Each step has been calculated. Theyre reexposing her to the masses, shaping her personality for the GP, reminding everyone she exists... theyre making sure that the GP is looking at what shes doing and has built up excitement so that when she does release people are excited, will know about it and will actually care.

Youre all too angry and pressed about something YOU want to see it now, but them waiting for Vegas to be finished before starting is the smartest thing they can do, period.

This is what I believe they are doing. Celine has only become popular again in the past 2 years but she still needs more if they want the album to really succeed. She can't just have a week of talk shows and then drop a video, it wouldn't do much imo. Look at her tour promo video, it hasn't even reached 300,000 views, and that's a new video. Yeah it's not new music but it's still new content.
They've started promotion 6 or more months before the album is even out. They have to hype her up for a couple of months to really get her in the minds of the general public. She won't be performing after BTS but I am almost sure she will be making some appearances over the summer to maintain some presence in mainstream media. I think announcing the tour before the album is out, while unconventional, was done precisely to get people interested in the new album. They are teasing fans with snippets to get people interested and waiting for her new music. Hardcore fans have known of the album for a long time so a lot of us are losing patience but the general public needs to be made more aware and get interested.

I know we're frustrated but I still think they have a plan. We can only say they've truly f'd it up after the fact. They've been doing things differently than even a year ago imo, so I'm staying confident that they'll handle things right.

Edited by maki_Dion-er, 24 May 2019 - 02:31 AM.

[manu23]

I really don't get how many of the experts here that know better than anyone how to handle a career are not high executives at record companies already.

Celine seems to have the worst team in the world, but there she is, second best selling female artist of all time and unbeatable touring force.

So Madonna releases the first single of her new album less than 2 months ahead of the album and some people expect Celine to release 6 months before when she is stuck in Vegas and can't even promote? Singles from veteran artists don't have longevity because radios don't support them, so the closest to the date of the album the better. We can argue that November wasn't the right time for the album, but once they've picked that month a single in May is pointless. They are probably waiting for June 21 or June 28, so she can promote it in America and then in Europe around the London concert.

And just a comment on that long post. I don't look at Celine with colored pink glasses, I'm just pragmatic and try not to worry about things I can't do anything about. I'm not so bored with my life that I'm just dependent on when Celine releases new music. When it comes I will enjoy it (or not). But with the level of recognition and exposure Celine is getting lately I think is unfair to claim they are not doing a good job. But if you know better just hand in a resume and start working for her, I'm sure she wants clever people around.

[Davey84]

AdrienneM, on 24 May 2019 - 02:14 AM, said:

Its called teasing. I doubt back in March they knew what they were gonna do for a single, and so thats why we have two different snippets for different things.

Its building hype, hell, everyone in the comments was asking what the song was, people were saying its probably off a new album coming out this year and they were saying they were definitely looking out for it.

Say all you want about her marketing team, but this method is working... WELL

TEASING?!?!?! They have been freaking teasing us since 2017!!! This is getting beyong annoying and frustrating! Teasing would be putting up a promo video on YouTube, telling the name and the release date of the song!! This is just putting stuff out there without a plan, a real thought or a marketing strategy!

I'm not seeing anthing working, cos no big media outlet reported about the new song, questioned it, praised it, or demanded its release! They should have at least named the title in Carpool.

I really miss René cos he would surely not have put up with this mess!

[AdrienneM]

Davey84, on 24 May 2019 - 02:26 AM, said:

TEASING?!?!?! They have been freaking teasing us since 2017!!! This is getting beyong annoying and frustrating! Teasing would be putting up a promo video on YouTube, telling the name and the release date of the song!! This is just putting stuff out there without a plan, a real thought or a marketing strategy!

I'm not seeing anthing working, cos no big media outlet reported about the new song, questioned it, praised it, or demanded its release! They should have at least named the title in Carpool.

I really miss René cos he would surely not have put up with this mess!

Rene was in charge of LMBTL and TC promo... what became of LMBTL? Died in 2 months. TC had promo for the lead single only in maybe 15-20 occasions then she went on tour, but the album and singles still died and went nowhere in 2 months.

And both albums had no breath of existence  until like 4 months before their release and both were 4+ years in the making.


Of course the media arent gonna pick up on an unnamed 20 second snippet in carpool, however they praised her in every other aspect. Once again, the promo is working by itselt, its sefl sustainable. If youre too angry about what you desire as a mega fan to see that this marketing plan is genuis, then that explains why you arent in the field of marketing.

Showing a studio pic is teasing. Putting out a promo video like you said is announcing and telling. Theres more subtly required in teasing. And who cares what they did in 2017? This is 2019. And since they announced the Vegas end in 2018 theyve been bit by bit, reexposing her, bringing her material back out, her social media numbers have drastically increased, her public perception has increased, in 2 days on Carpool she had 10 million views and rave reviews...

at this point she could post a 5 second video saying “f*** you c***” and the media would go berserk and praise her as would the GP.

And if you dont see that thats exactly what they’ve been aiming for in terms of hype and pre album promo then i guess thats your loss

Edit: Sorry for an essay lol

Edited by AdrienneM, 24 May 2019 - 02:38 AM.

[dj_a_rock]

Totally disgusting!!! I'm lost for words for Sony's stupidity.

The right time to release the new single is NOW! Not next week, not next month,not in November. Carpool is the biggest thing on earth right now and they are missing the opportunity.

If they delay the new song, where is Celine going to promote it? I do not see any other platform on TV and Youtube as big as carpool. Another wasted opportunity.

Some might say that I'm too negative and I am sounding like I know better than those marketing genius from SONY but let me ask you this?

If they are handling her career correctly, why are her album sales getting worse? Saleswise and longevity wise.

Shania Twain released her new album called "Now" after 17 years on hiatus and look. It is number 1 in the US, UK, Canada and Australia - just the worlds' largest market.

So saying that radio wont play her songs anymore, she's old or she's too conservative is NOT an excuse!

Edited by dj_a_rock, 24 May 2019 - 03:05 AM.

[AdrienneM]

dj_a_rock, on 24 May 2019 - 03:03 AM, said:

Totally disgusting!!! I'm lost for words for Sony's stupidity.

The right now to release the new single is NOW! Not next week, not next month,not in November. Carpool is the biggest thing on earth right now and they are missing the opportunity.

If they delay the new song, where is Celine going to promote it? I do not see any other platform on TV and Youtube as big as carpool. Another wasted opportunity.

Some might say that I'm too negative and I am sounding like I know better than those marketing genius from SONY but let me ask you this?

If they are handling her career correctly, why are her album sales getting worse? Saleswise and longevity wise.

Shania Twain released her new album called "Now" after 17 years on hiatus and look. It is number 1 in the US, UK, Canada and Australia - just the worlds' largest market.

So saying that radio wont play her songs anymore, she's old or she's too conservative is NOT an excuse!

EVERYONES (not just Celines) album sales have decreased. Airplay and Streaming post 2010 have completely taken over, physical album and purchased singles on the charts only count for like 20%. And considering Celine IS NOT a streaming force (which holds the biggest share in chart placement) of course the sales are not going to be as big... physical albums are no longer the key in sales, its all about SPS, and what is SPS? Converted streams into equivalent sales...

[Robrules3]

If she released the single right now, she wouldn't be able to promote it because of vegas and then you would all STILL be complaining. We know she is gonna perform new songs at Hyde park, so why do you keep expecting a single to be released 5 whole months before the album? JUST. WAIT. A. LITTLE. LONGER.

[mirage]

She got noticed again the minute she walked out of her Paris hotel in a Titanic sweater.
Since than EVERYONE is talking about her and waiting for new music.

The general public knows she still exists and everyone is having their eyes on her.

You can say it works 'well' but 'well' isn't 'awesome' 'amazing' 'great'

What kind of better promo do they have in mind? Going to Ellen where there is no chemistry. Nothing going more viral than Carpool Karaoke.
Giving us a new song and than complete silence. Whatever

AdrienneM, on 24 May 2019 - 01:51 AM, said:

I feel like people don’t understand the concept of building a reputation and getting her noticed again.

Each step has been calculated. Theyre reexposing her to the masses, shaping her personality for the GP, reminding everyone she exists... theyre making sure that the GP is looking at what shes doing and has built up excitement so that when she does release people are excited, will know about it and will actually care.

Youre all too angry and pressed about something YOU want to see it now, but them waiting for Vegas to be finished before starting is the smartest thing they can do, period.

[fred]

This "method" may be working "well" with some fans... but how about the general public? I bet none of them feel the craving for FOMO or the unnamed song, heck the unnamed song snippet wasn't strong enough to start a demand with the general public. In my opinion its reception was only luke warm by her hard core fans even.

But I may be wrong. Maybe all this is a stroke of genius and I am too frustrated to see the huge impact these two snippets (both unnamed really) has on the world.

AdrienneM, on 24 May 2019 - 02:14 AM, said:

Its called teasing. I doubt back in March they knew what they were gonna do for a single, and so thats why we have two different snippets for different things.

Its building hype, hell, everyone in the comments was asking what the song was, people were saying its probably off a new album coming out this year and they were saying they were definitely looking out for it.

Say all you want about her marketing team, but this method is working... WELL

[DionFanAlways]

Lol in this period of time when everyone's attention span is 5 secs, this hype will be vintage.

I believe I'll listen one of the great singer/song writers, Carly Simon's song, "Anticipation". "It's making me wait".............

I guess I'm just naive but doesn't make since to sing a 20 sec snippet of an unnamed song on a big national platform and then wait for 5 months to release it. I guess I WILL take take this lying down.

[Xpresso]

Sony has indeed screwed up on this one (but I don't need a full list because they did some things right in her career otherwise she wouldn't be where she is today!!)
But since they knew Carpool would be aired in May, they could have planned the single and album according to this huge promo platform!! Oh OK, Carpool in May so we release a single at that time, and a second single for Hyde Park and one more just before releasing the album in SEPTEMBER - before the Christmas album flooding.
But first, let's see how the Carpool reaction is. Duh!

Edited by Xpresso, 24 May 2019 - 05:13 AM.

[Xpresso]

dj_a_rock, on 24 May 2019 - 03:03 AM, said:

If they are handling her career correctly, why are her album sales getting worse? Saleswise and longevity wise.

Shania Twain released her new album called "Now" after 17 years on hiatus and look. It is number 1 in the US, UK, Canada and Australia - just the worlds' largest market.

Just a reminder that it's 2019 and that sales are going down for everyone - even for the veteran acts. Yet Celine still manages to sell decently compared to her peers.

As for Shania, well getting a #1 album doesn't necessarily mean a lot of sales. I have no idea how many NOW albums she has sold but I doubt she sold that many (in the US I think she has sold about 250-260k in total). If Celine would release her album in September as Shania did, it would be a lot easier to get a #1. You have to look at sales, not charts.

[couldawouldashoulda]

My take on the whole thing, for what it’s worth (which is about $1.95):  Releasing a single right now would be pointless because she’s stuck in Vegas for the next 2 weeks and can’t promote it. It sure makes sense to me to release it before and/or at the time as Carpool Karaoke but from Sony’s point of view, they can’t book the artist on a promo tour because of her prior commitments.

I’m holding out hope that they’re waiting for Vegas to end. Give her a couple of weeks rest. And then release the single mid-June. She can promote it for a week in the States and then promote both it AND BST for a week in Europe before BST, at which she’ll not only sing the single but hopefully, do at least one more off of the new album.

[alexceline]

dj_a_rock, on 24 May 2019 - 03:03 AM, said:

If they are handling her career correctly, why are her album sales getting worse? Saleswise and longevity wise.

Shania Twain released her new album called "Now" after 17 years on hiatus and look. It is number 1 in the US, UK, Canada and Australia - just the worlds' largest market.

So saying that radio wont play her songs anymore, she's old or she's too conservative is NOT an excuse!

I'm sorry but that's ridiculous.you didn't just compare Celine to Shania...... Shania's album was a huge flop commercially and critically. it has barely sold over 300k ww and is absolutely not remembered or impactful in any single way. Idk why you prefer a #1 album but with awful sales over a #2 album with good or even great sales.

Celine is the only one of her generation that still sells albums. Who else does it? Tell me one. Mariah's both last albums haven't surpassed 300k ww each. Madonna barely reached 1m with rebel heart. Do I have to remind you that lmbtl sold close to 1.8m and eus 1.3 or something like that?

Radio not playing her because of her age is absolutely true and idk why it's such a difficult concept to grasp. Again, how many women over 40 have reached #1 with a single? Count them. 4!

And anyway, the music industry has changed. Physical sales are minimal and the amount that Celine sells even today is extraordinary, even for young artists let alone for someone Celine's age. I saw someone on here say they just need to release the song and do a music video and it'll easily be a hit. I certainly hope that is a joke. The most important parts of charting is streaming and radio. Celine isn't big at streaming at all. And radio doesn't play her. It takes much more effort than just releasing a song and a video.

[fred]

The excuse that she's stuck in Vegas and therefor we don't have a single by now is well... pardon me but bull. Carpool Karaoke seemed to have reached out in some magical way (which would had been perfect to premiere or promote a just released single) and then we have the Kimmel show and the Met Gala (and no I am not taking about a "wasted op to PERFORM" but when people saw all the attention she got and if she had a single out by then then they might go "oh Céline Dion! Right, didn't she have a new single out, maybe I'll check it out" or she could had easily been asked by interviewers on the red carpet about the new music IF there would had been new music out).

But yea she's so stuck in Vegas. Chained down and gagged.

[couldawouldashoulda]

fred, on 24 May 2019 - 06:11 AM, said:

The excuse that she's stuck in Vegas and therefor we don't have a single by now is well... pardon me but bull. Carpool Karaoke seemed to have reached out in some magical way (which would had been perfect to premiere or promote a just released single) and then we have the Kimmel show and the Met Gala (and no I am not taking about a "wasted op to PERFORM" but when people saw all the attention she got and if she had a single out by then then they might go "oh Céline Dion! Right, didn't she have a new single out, maybe I'll check it out" or she could had easily been asked by interviewers on the red carpet about the new music IF there would had been new music out).

But yea she's so stuck in Vegas. Chained down and gagged.

Yes, but all those things were done during one of her Vegas breaks. Jimmy Fallon literally went to Vegas so it was easy for Celine to do that. She did the Met Gala during a break from Vegas and she filmed the Carpool Karaoke IN VEGAS!!  It actually would be terribly draining for her to fly every day from Vegas to NYC or LA (where literally every daytime or nighttime show films) in order to promote a song right now.

[fred]

Maybe my point was unclear. When people excuse her not having new music out by that she's stuck in Vegas. I don't think that can excuse why she for example didn't release FOMO at the LA event "premiered" it to the public on Kimmel and the ball would just keep spinning from there since she's got the media's attention since then.

couldawouldashoulda, on 24 May 2019 - 06:21 AM, said:

Yes, but all those things were done during one of her Vegas breaks. Jimmy Fallon literally went to Vegas so it was easy for Celine to do that. She did the Met Gala during a break from Vegas and she filmed the Carpool Karaoke IN VEGAS!!  It actually would be terribly draining for her to fly every day from Vegas to NYC or LA (where literally every daytime or nighttime show films) in order to promote a song right now.

[alexceline]

fred, on 24 May 2019 - 06:27 AM, said:

Maybe my point was unclear. When people excuse her not having new music out by that she's stuck in Vegas. I don't think that can excuse why she for example didn't release FOMO at the LA event "premiered" it to the public on Kimmel and the ball would just keep spinning from there since she's got the media's attention since then.

But the ball wouldn't keep spinning just because she has media attention. They would write about the new single on the first day, maybe second and then it's over. The media is not in any way responsible to promote her single. Celine should be the one to be making appearances, interviews and performances of the song during its debut week. Those things you said ( Jimmy kimmel, met, carpool) were too spread apart to be promotion for the single. If all those things were in the same week or two weeks apart then yes it would be ideal to promote it but they were like two week apart each and Celine had also shows in between

[manu23]

All this frustration would go away if people would finally accept what stage Celine's career is at. She is not at the stage where her singles will be hits. This is not going to happen and is not because lack of promotion is just how things work for veteran artists. That's fine, Christina singles flopped, Mariah too, Madonna too, nothing wrong about it. For older artist to release a single 6 moths ahead of the album is just suicidal, they can't keep the momentum going for so long. They want a #1 album and that's why they are doing the ticket bundle. All this US promo is helping her to sell tickets, and each ticket includes an album so indirectly they are promoting the album as well. A single now is pointless. They don't have the release date yet, they don't have the final track list, they don't have the photo shot yet, why rush things now? Anyway this is a pointless discussion, they will do as they please, nothing we can do about it. But end of June is better timing than now, with second single by the time the tour starts.

[fred]

To me that arguement doesn't hold it for me I'm sorry. I think it might have well been possible to promote a song over that period of time (not too vast seriously), rather than going the old way one two weeks then it stops and the promo is dead, and the single.

I know it's not the media's responsibility to promote her but you can't deny that the amount of momentum she's had over the past months wouldn't promote new music. Or maybe YOU can, but...

alexceline, on 24 May 2019 - 06:33 AM, said:

But the ball wouldn't keep spinning just because she has media attention. They would write about the new single on the first day, maybe second and then it's over. The media is not in any way responsible to promote her single. Celine should be the one to be making appearances, interviews and performances of the song during its debut week. Those things you said ( Jimmy kimmel, met, carpool) were too spread apart to be promotion for the single. If all those things were in the same week or two weeks apart then yes it would be ideal to promote it but they were like two week apart each and Celine had also shows in between

Edited by fred, 24 May 2019 - 06:47 AM.

[scielle]

fred, on 24 May 2019 - 06:46 AM, said:

I know it's not the media's responsibility to promote her but you can't deny that the amount of momentum she's had over the past months wouldn't promote new music.

So why is everyone so outraged then?
She's promoting, and has been for a while, and it's working extremely well.

The team has executed a brilliant strategic pivot (which is no small feat!), she's a hotter commodity than she has been in a long time, and it's pretty clear they're methodically working to shift perception of her from the "lovelorn sappy power ballad queen" to a "empowerment anthem queen".
You can't do that overnight. And thus far, the execution has been stellar.

And "the so-and-so artist did such-and-such and Celine's team are idiots for not doing the same" hot takes are silly.
Celine is none of these people. What's good for the goose is not necessarily good for the gander.

[fred]

Because she's getting the best PR ever and there is no new music to gain from this momentum. That's why we're "so outraged". Coz it's another missed opportunity.

And yes I agree with you that her image change is stellar and I am so happy for it. But does it rule out new music?

scielle, on 24 May 2019 - 06:56 AM, said:

So why is everyone so outraged then?
She's promoting, and has been for a while, and it's working extremely well.

The team has executed a brilliant strategic pivot (which is no small feat!), she's a hotter commodity than she has been in a long time, and it's pretty clear they're methodically working to shift perception of her from the "lovelorn sappy power ballad queen" to a "empowerment anthem queen".
You can't do that overnight. And thus far, the execution has been stellar.

[Shamrock_1982]

Some fans on here need to except this for what it is... which is an absolute marketing shambles!!!

[scielle]

fred, on 24 May 2019 - 07:01 AM, said:

Because she's getting the best PR ever and there is no new music to gain from this momentum. That's why we're "so outraged". Coz it's another missed opportunity.

And yes I agree with you that her image change is stellar and I am so happy for it. But does it rule out new music?

Oh I'd like new music, too. And I get we're all antsy for it.

But let's not forget new music is new where the profit is in this business anymore. It's in touring, and any new music / album, is merely a marketing tool to sell tickets.
And Celine has the luxury of being one of the few artists who can continue to sell out concerts without any new material, and given that concerts are her livelihood, it's perfectly understandable that tour promo is where her focus is.

Shamrock_1982, on 24 May 2019 - 07:02 AM, said:

Some fans on here need to except this for what it is... which is an absolute marketing shambles!!!

And some need to accept that it's quite the opposite.

Edited by scielle, 24 May 2019 - 07:06 AM.

[fred]

I am sorry I post so much, and the same things it feels like... I start to feel like a certain member, hehe.

But I am getting a tiny bit frustrated that people don't get my points. I must be lousy at expressing myself in English.

Lot of frustration these days. 😊

Edited by fred, 24 May 2019 - 07:09 AM.

[alexceline]

We get your point, we're all frustrated and want new music lol I personally just find it weird for myself to judge something that has barely even started yet. I do feel as well that doing carpool now without a new song is probably a mishap and they should have kept it for later but I did see it sparked interest in a few people who are non fans so it doesn't seem too messy

[SuperLove4Celine]

I’m not ready to fully count out a new single dropping today yet. There are still many hours left in the day. However, if midnight hits and the only uploads we get are the next two tracks from her self-titled album, then I’ll be more perturbed.

[angelil78]

scielle, on 24 May 2019 - 06:56 AM, said:

So why is everyone so outraged then?
She's promoting, and has been for a while, and it's working extremely well.

The team has executed a brilliant strategic pivot (which is no small feat!), she's a hotter commodity than she has been in a long time, and it's pretty clear they're methodically working to shift perception of her from the "lovelorn sappy power ballad queen" to a "empowerment anthem queen".
You can't do that overnight. And thus far, the execution has been stellar.

And "the so-and-so artist did such-and-such and Celine's team are idiots for not doing the same" hot takes are silly.
Celine is none of these people. What's good for the goose is not necessarily good for the gander.

Thank you.

[SuperLove4Celine]

A thought just hit me. What if the recent YouTube uploads are a secret countdown to the new single’s upload date? After they get through “Celine Dion” and “Unison,” maybe the new single will be a celebration? She has about 8-10 days left of English album uploads (if you exclude the skipped ones: “A New Day...Live In Las Vegas,” “My Love: Essential Collection,” and “The Collector’s Series - Volume One”). The timing would come right near the end of her time in Vegas.