新香水 Simply Chic

[Bellamy]

SIMPLY WONDERFUL

Simply Chic

 

A new fragrance from Celine Dion Parfums

 

http://celinedionsimplychic.com/DATA/Single%20page%20Ad%20LQ.jpg

 

‘After creating Chic,

a fragrance that embraced glamour with a sophisticated edge,

we wanted to explore a whole new realm,

while staying with fashion.

What emerged was something refreshing,

subtly natural and luminous...a fragrance that is Simply Chic.’

 

-Céline Dion

 

Coty Beauty announces the launch of a new Limited Edition fragrance from Celine Dion Parfums, Simply Chic. Available in February 2010, this limited edition scent makes a delightful statement for spring. Celine Dion, one of the world’s most captivating and dynamic recording artists, shares her inner beauty, effortless style and casual elegance through a scent that is intimate, luxurious and simply chic.

 

The Fragrance

Simply Chic is a sparkling, floral, woody fragrance opening with bright citrus notes of Sicilian bergamot, blackcurrant and mandarin zest. At the heart of the fragrance is a luscious floral bouquet of white freesia, linden blossom and white rose. Lingering with notes of silk musk, white patchouli, crystal amber and sandalwood, the fragrance creates a long-lasting, warm and sensual harmony, making every woman feel comfortable, confident and beautiful.

 

Top Notes: Sicilian Bergamot, Juicy Black Currant, Mandarin Zest

Middle Notes: Freesia in Bloom, Linden Blossom, White Rose

Base Notes: Silk Musk, White Patchouli, Crystal Amber, Sandalwood Bark

 

Fragrance Created by Perfumer: Claude Dir, Givaudan

Fragrance Family: Sparkling Floral Woods

 

The Packaging

The bold yet feminine carton and bottle reflect the Simply Chic spirit to perfection. The heavy glass bottle is complemented by a sleek transparent cap and reflective silver collar for a monochromatic look creating a perfect marriage with the fresh, amber coloured fragrance.

The carton has an elegant, unique architectural design featuring a soft V (roman numeral five) facet in a nod to Celine Dion’s lucky number. Highlighted with a touch of warm amber color, the V facet is surrounded by a beige embossed pattern giving it distinctive visual depth.

 

Bottle designer: Jane Tarallo

Carton designer: Marc Rosen Associates

 

The Advertising

The print ad is a manifestation of Celine Dion and springtime. The visual captures her in a quiet moment sitting on a bench in the spring sunlight, looking beautifully natural.

 

Advertising agency: Badger & Partners

Photographer: Martien Mulder

 

Simply Chic is simply wonderful … the very essence of effortless style.

http://celinedionsimplychic.com/

 

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http://celinedionsimplychic.com/DATA/Single%20page%20Ad%20HQ.jpg

[cilin]

好PP啊，超清晰的，收了做电脑桌面。

[vedia19861207]

這也太美了~~~好愛這張照片!!! 香水越出越多...我快要跟不上腳步啦!!!

[doveceline]

又要花银子了~~

[yumeng]

好漂亮啊！！！！！！我也用这个图片做了电脑桌面

[hwflcd]

太美了，好高贵，好清新 爱死了。

[dolores]

Wmagazine 的照片MS