Celine Dion Parfums Gross Earnings?

[William2005]

Does anyone know how much each of Celine's perfumes have earned in the US or WW?

[Guest Reuben]

I heard that the figure a few years ago was approx $55 million, however, this website (http://blog.ezbuyperfumes.com/celebrities/celine-dion-fragrances.html) has retail sales at $500 million which to me seems way to much. Celine pockets roughly 10% of what the perfume line earns (that is the industry standard for celebrity endorsements)

[dooley]

The $500m estimate was an official Coty release. It's as true and legit as you can get. In the world of Celebrity perfumes, only J Lo can rival Celine

[ghazal]

about$500M

[Bellamy]

"Sensational brings a totally new attitude to Dion's fragrance portfolio, which has generated over $500MM in global retail sales since its creation in 2002. It is the ultimate expression of inspiration, strength and confidence embodied in one of the world's most captivating song artists," stated Steve Mormoris, Senior Vice President Global Marketing.

This is from the press release of "Sensational".

While Mormoris declined to discuss sales projections — saying only that he expects it to do at least as well as Dion’s blockbuster Sensational — industry sources estimated that Chic could do $30 million at retail globally in its first year on counter, with as much as $15 million of that figure expected to be done in the U.S.

This is from the press release of "Chic".

 

So the gross earning is over $500M now. About $100M per year.

[Scramasboy]

I thought I read somewhere that Celine's parfum was the third best selling celebrity parfum, behind Chanel #5 [CoCo Chanel] and White Diamonds by Elizabeth Taylor. Is that correct?

[Guest Reuben]

I thought I read somewhere that Celine's parfum was the third best selling celebrity parfum, behind Chanel #5 [CoCo Chanel] and White Diamonds by Elizabeth Taylor. Is that correct?

 

Chanel #5 is not a celebrity perfume but made by fashion designer CoCo Chanel.

 

Also $500 million is a huge amount for any perfume, so Céline would've earned approx $50 million from the line if not more as she might have renegotiated her contract because of its success.

[rhaps]

i've read once in yahoo...(this is about celebrity product lines that have sales went down) JLO has been experiencing low sales from her endorsements,...i just forgot what product it is, but also britney spears was included in the list.