四月出新款香水 Chic

[Bellamy]

四月出新款香水 Chic。

 

http://www.wwd.com/beauty-industry-news/a-...b0fc069f4b3daa7

 

A Spritz of Style for Celine Dion

 

by Julie Naughton

 

Posted Friday February 20, 2009

 

From WWD Issue 02/20/2009

 

Celine Dion is hoping to bring a little style to the mass market fragrance category with Chic, her newest scent.

 

Due out in April in the U.S. to coincide with the end of Dion’s Taking Chances World Tour, the scent is intended to play on the singer’s evolving fashion sense, said Steve Mormoris, senior vice president of global marketing for Coty Beauty, which holds the singer’s fragrance license.

 

“We wanted to create a classical twist on Celine’s style and sophistication,” said Mormoris, noting that Dion’s fragrance brand has consistently ranked in the top five of the mass market over the last seven years. “This scent is a change for the Dion brand; we’re using black in packaging and the advertising, and the juice itself is a departure from the simple florals we’ve done with her in the past. Even the word ‘chic’ is meant to convey sophistication and Celine’s evolvement into high-fashion looks.”

 

Concocted by Patricia Choux of Symrise, Chic has top notes of aquatic greens and watermelon; a heart of peony, drenched gardenia, lotus flower and green violet, and a drydown of blond woods, sandalwood, amber and musk.

 

In the U.S., the collection will include eaux de toilette in three sizes — 0.5 oz., 1 oz. and 1.7 oz., retailing for $16, $26 and $32, respectively. In Europe, a 3.4 oz. eau de toilette, as well as a 6.7 oz. body lotion and a 6.7 oz. shower gel, will be offered.

 

The bottle is also intended to convey a new sense of sophistication for the Dion fragrance brand, said Mormoris. “It’s architectural, with five facets — five is Celine’s lucky number — and a sleek black cap and reflective gold collar,” he said. Outer packaging repeats the black and gold motif.

 

The scent will be available in Coty’s full mass-market distribution, currently about 25,000 doors in the U.S. This summer, it will roll out globally.

 

National print advertising, featuring Dion, will break in April fashion, beauty and lifestyle magazines in the U.S. and roll out to the brand’s worldwide markets this fall.

 

While Mormoris declined to discuss sales projections — saying only that he expects it to do at least as well as Dion’s blockbuster Sensational — industry sources estimated that Chic could do $30 million at retail globally in its first year on counter, with as much as $15 million of that figure expected to be done in the U.S.

 

“Celine has an enormously loyal fan base, and with this scent she’s communicating a sense of hope, optimism and success,” said Mormoris. “Even in a tough economy, we think this will do very well.”

 

 

http://media.wwd.com/images/processed/wwd/2009/02/20/portrait/02-tout/celine-dion.jpg

[powerpuffceline]

瓶子很美

[hwflcd]

产品广告照好靓,黑,白主色和金黄色点缀,色调好COOL.(期待CELINE广告硬照早日公布,相信更靓,更COOL)

[doveceline]

wow, so cool! 这次的款式好漂亮啊！而且更有型了！celine dion perfume越做越好了！开始存钱买！金融危机，但是还是要收藏的！

[feelingparty1]

瓶子还是很漂亮呢~不知道闻起来怎么样

[jamzhang2001]

买一瓶送给你女友！

[cilin]

高雅

[vivien]

不知道自从Celine获得那届香水奥斯卡以后的几款香水卖的怎么样

[Bellamy]

这篇文章里写了，在过去的七年里 Celine Dion 香水的销量每年都保持在前五名之内。他们预期 Chic 可以和上一款 Snesational 一样在推出的第一年里获得三千万美元的销量，其中一千五百万在美国。

[cilin]

啥时候推个男款的，咋也用用撒

[xiefeng005]

为什么国内都不引进那

哎

看人家JLO的香水。。。。。。

[vivien]

这篇文章里写了，在过去的七年里 Celine Dion 香水的销量每年都保持在前五名之内。他们预期 Chic 可以和上一款 Snesational 一样在推出的第一年里获得三千万美元的销量，其中一千五百万在美国。

我压根没去看英文写的什么，以为是介绍最新的这款香水呢

如此说来，Celine的香水非常非常成功了，每年都在前五，赚翻了！

Edited February 23, 2009 at 05:53 AM by vivien

[scarletear]

貌似celine都不用自家品牌的香水阿

[Bellamy]

貌似celine都不用自家品牌的香水阿

她偶尔也用的。不过这些香水对她来说确实有点cheap。

[godlv]

sophistication,这词相当妙啊

[vedia19861207]

[Bellamy]

忘了发这张图了。

[gudaodai]

都金融危机了，她还猛找钱

[Bellamy]

谁让咱们自愿给她送钱呢。无奈。

[vivien]

这次连专门的宣传照都没有

就拿个巡演时的服装和造型拉到了

[Bellamy]

美国Walmart居然已经有的卖了。

 

 

 

 

[RONIN]

小小说一声，她的香水除了能放橱窗瞅瞅，其他就算了

[xiefeng005]

老美的速度真是够快的

同意楼上的

什么时候出男香啊

急死人了