New Fragrance - Chic

[Jacqui]

http://www.wwd.com/beauty-industry-news/a-...b0fc069f4b3daa7

 

A Spritz of Style for Celine Dion

 

by Julie Naughton

 

Posted Friday February 20, 2009

 

From WWD Issue 02/20/2009

 

Celine Dion is hoping to bring a little style to the mass market fragrance category with Chic, her newest scent.

 

Due out in April in the U.S. to coincide with the end of Dion’s Taking Chances World Tour, the scent is intended to play on the singer’s evolving fashion sense, said Steve Mormoris, senior vice president of global marketing for Coty Beauty, which holds the singer’s fragrance license.

 

“We wanted to create a classical twist on Celine’s style and sophistication,” said Mormoris, noting that Dion’s fragrance brand has consistently ranked in the top five of the mass market over the last seven years. “This scent is a change for the Dion brand; we’re using black in packaging and the advertising, and the juice itself is a departure from the simple florals we’ve done with her in the past. Even the word ‘chic’ is meant to convey sophistication and Celine’s evolvement into high-fashion looks.”

 

Concocted by Patricia Choux of Symrise, Chic has top notes of aquatic greens and watermelon; a heart of peony, drenched gardenia, lotus flower and green violet, and a drydown of blond woods, sandalwood, amber and musk.

 

In the U.S., the collection will include eaux de toilette in three sizes — 0.5 oz., 1 oz. and 1.7 oz., retailing for $16, $26 and $32, respectively. In Europe, a 3.4 oz. eau de toilette, as well as a 6.7 oz. body lotion and a 6.7 oz. shower gel, will be offered.

 

The bottle is also intended to convey a new sense of sophistication for the Dion fragrance brand, said Mormoris. “It’s architectural, with five facets — five is Celine’s lucky number — and a sleek black cap and reflective gold collar,” he said. Outer packaging repeats the black and gold motif.

 

The scent will be available in Coty’s full mass-market distribution, currently about 25,000 doors in the U.S. This summer, it will roll out globally.

 

National print advertising, featuring Dion, will break in April fashion, beauty and lifestyle magazines in the U.S. and roll out to the brand’s worldwide markets this fall.

 

While Mormoris declined to discuss sales projections — saying only that he expects it to do at least as well as Dion’s blockbuster Sensational — industry sources estimated that Chic could do $30 million at retail globally in its first year on counter, with as much as $15 million of that figure expected to be done in the U.S.

 

“Celine has an enormously loyal fan base, and with this scent she’s communicating a sense of hope, optimism and success,” said Mormoris. “Even in a tough economy, we think this will do very well.”

 

 

http://media.wwd.com/images/processed/wwd/2009/02/20/portrait/02-tout/celine-dion.jpg

 

 

(Apologies if we already knew about this and I somehow missed it, or if there's someplace else this should have been posted.

[Bellamy]

Another fragrance.

[CellyDee87]

Ohh it looks rather Ralph Laurenish

[nano]

lol..another one!

 

I like the bottle & package

[Bellamy]

The bottle and package are not bad. But I don't like the name.

[nano]

“Celine has an enormously loyal fan base, and with this scent she’s communicating a sense of hope, optimism and success,” said Mormoris. “Even in a tough economy, we think this will do very well.”

 

yeah..I've bought (and make my family buy) every fragrance and planning to buy this one too.

[Frida]

I like the bottle!

[Krys]

darn! i havent own one yet and she has already released another one it looks nice though

[Celinefanatic07]

WOOOO! Yet another fragrance, Omgsh I CANT WAIT til April!! I REALLY love the packaging and the color. The name is ify b ut I still like it. I love how she always keeps her lucky number five for every bottle.

[Davey84]

The bottle and package are not bad. But I don't like the name.

 

chique would have been more 'chic'

 

I luuuurve the bottle!!! it looks really cool!

 

 

btw one critical note, she has apparently found the time to shoot a new commercial and photo shoot for the parfum, but a new video clip is out of the question!

[luciusbright]

Great! another fragrance then, since they do realize the fanbase of her, could they bring us one for men, lol~~

btw, hope the new album release could be as fast as the fragrance

[Krys]

btw one critical note, she has apparently found the time to shoot a new commercial and photo shoot for the parfum, but a new video clip is out of the question!

 

ironic right?

[Matej]

Another fragrance, nothing new...

[Bellamy]

The bottle and package are not bad. But I don't like the name.

 

chique would have been more 'chic'

I don't wanna say, but can't help. The name reminds of

http://img214.imageshack.us/img214/9886/mymariah08ey4nm0.jpg

 

[OnlyCeline]

The bottle and package are not bad. But I don't like the name.

 

So Mimi?

[Davey84]

no need to bring that here

 

 

btw maybe it's time for a special parfum section!!

[Matias]

Another fragance?? is it the 45fh one already?

[Davey84]

If I remember correctly

1. Celine Dion
   
2. Notes
   
3. Memento
   
4. Belong
   
5. Always Belong
   
6. Spring in Paris
   
7. Enchanting
   
8. Paris Nights
   
9. Sensational
   
10. Sensational Moment
    
11. Chic
    

Stupid I forgot to add Enchanting! I have a big poster hanging beside me! Must be getting old! hahaha

Edited February 20, 2009 at 02:46 PM by Davey84

[Petya]

I like the bottle too, the name...it could be worst...like... chick!!!

[Nando Férri]

That one looks very good! But I wanna see a new pic of HER!!!

[Bellamy]

If I remember correctly

1. Celine Dion
   
2. Notes
   
3. Memento
   
4. Belong
   
5. Always Belong
   
6. Spring in Paris
   
7. Paris Nights
   
8. Sensational
   
9. Sensational Moment
   
10. Chic
    

You forgot Enchanting.

[nrcda88]

oh yeah I knew Enchanting was missing somewhere in there. This is cool can't wait for the release.

Thanks for the info

Edited February 20, 2009 at 02:23 PM by Nikkel

[Black Kitten]

oh gosh the bottle looks classy!

[Matias]

11 fragances? isn't a little too much? not to mention that the perfume career of Celine only started in 2002-2003...

 

She should stuck only with the first one, it also smells so nice!

[Nando Férri]

If I remember correctly

1. Celine Dion
   
2. Notes
   
3. Memento
   
4. Belong
   
5. Always Belong
   
6. Spring in Paris
   
7. Paris Nights
   
8. Sensational
   
9. Sensational Moment
   
10. Chic
    

You forgot the Enchating one. That one have the most beautiful promo pic of hers.

[Edwin]

OMD I thought this was a joke thread. an 11th fragrance? I don't even have Sensational Moment yet!! At least Chic will be available in the US! I wonder if there will be a Chic soap too

[Bellamy]

I wonder if there will be a Chic soap too

You'll use that?

[Edwin]

Haha, nah, but I do like to collect the fragrance items. My Spring in Paris soap is lonely and needs more fragrance soaps to keep it company. Even though it is sealed you can really smell it.

[AlyhBdtz]

This one does look more grown up, I don't know about the name...but it looks nice, I like it! And it makes sense that they release soooo many fragrances cause they are immensely profitable especially because she has such a global reach Coty is actually hiring right now for an entry level branding position and it says you get to work with all their brands, including Celine. Could you imagine hahaha I'm definitely applying to that job!

[stevo]

Bad name...but we knew it was coming. A new perfume punctuates all endings and beginnings for Celine