Celine on new Canadian magazine, Vita Magazine

[VinnyT.]

http://www.vitamagazine.ca/images/00_home/missionPict.jpg

 

The first issue of Vita magazine hits the stands

 

MONTREAL, Sept. 18 /CNW Telbec/ - Transcontinental Media is pleased to

announce the official launch of the first issue of Vita magazine, which hits

newsstands in the Québec market tomorrow. Vita, like its successful English

counterpart More, creates content that is relevant to French-Canadian women in

their forties. A launch event will take place in Montreal this evening with

spokesperson Dominique Bertrand, Quebec personality, as well as the musical

group The Lost Fingers.

"Since Transcontinental announced the launch of Vita, the magazine has

surpassed its target subscription goals by nearly 80%," said Francine

Tremblay, senior vice president of consumer magazines, Transcontinental Media.

"We were hoping Vita would share the same success as More in Canada, and we're

thrilled that readers and advertisers have responded so enthusiastically. This

launch is a celebration of what's to come."

As previously announced, Vita will be headed by Sylvie Poirier, formerly

editor-in-chief of ELLE QUEBEC, a Transcontinental publication she was part of

for seven years. Chantal Ares is the art director at Vita.

Transcontinental currently publishes the English edition of More magazine

in Canada and also provides its readers with an online version at www.more.ca.

The addition of Vita builds on the exclusive, multi-year licensing agreement

with Meredith Corporation announced in May 2006, and brings Transcontinental

Media's magazine portfolio total to over 40 publications.

At 1.2 million copies, circulation of the U.S. version of More has

tripled since Meredith Corporation launched it in 1998. Transcontinental

announced its exclusive, multi-year licensing agreement with Meredith in

May 2006, the same year More was named Magazine of the Year by Advertising

Age. The Canadian version of the magazine received six nominations for the

National Magazine Awards in 2007.

To learn about Vita, visit www.vitamagazine.ca

[Snowhite]

:wub: She looks so beautifull on this cover!!!Thank you Vinny Edited September 18, 2008 at 05:12 PM by Snowhite

[CelineTheBest5]

What a beautiful cover!!!!!!!

[Dionesque]

Great cover! I wonder how long the article will be and what it will talk about exactely.

Yeah, a new magazine for women in their 40s - guess Céline's look may be adream for maaany of them....

[Frida]

Oh my goodness, a NEW pic?!

[tativale]

Céline looks very beautiful on the cover!!! toute belle!!!!

[CelineTheBest5]

Oh my goodness, a NEW pic?!

Which designer ??

[A New Day Has Come]

Oh my Dion that is friking amazing. A new pic.

[Frida]

Oh my goodness, a NEW pic?!

Which designer ??

 

My first thought was Lanvin, but I need larger scans

 

[stevo]

Well she owns the entire Lanvin collection surely, so good guess!

[Frida]

I smell sarcasm

[CelineTheBest5]

Oh my goodness, a NEW pic?!

Which designer ??

 

My first thought was Lanvin, but I need larger scans

 

You find out everything

Edited September 18, 2008 at 07:37 PM by CelineTheBest5

[kathyc25]

beautiful cover!! Thank you Vinny

[ce-line]

Wow, what a stunning picture!

[Dionesque]

Oh my goodness, a NEW pic?!

Which designer ??

 

My first thought was Lanvin, but I need larger scans

 

You find out everything

 

Exactely, that's hilarious!! Just today I've been telling a friend that we have some incredible members, for example Frida who recognizes every designer clothes on every photo or video of Céline !

 

Wow, what a stunning picture!

 

Yeah, but I think the pic in your avatar is even more stunning! I loooove it!!

[nrcda88]

I love the cover!

I'm curious about the article & if there are any more new pics

[Soloni]

There is larger scans in the french section:

 

http://www.celinedionforum.com/index.php?s...p;#entry1171079

 

[VintageCeline]

Beautiful

 

x

[celine_rox]

omg she looks so CUTE

i love it

[CelineTheBest5]

Thanks a lot!!!!!!!!!!

[Davey84]

oh there is also a new picture of the W Magazine shoot amazing!! so SISDA! LMAO

 

and frida it could be sarcasm or jealousy from Stephen's side!

Edited September 18, 2008 at 10:00 PM by Davey84

[René 2]

as gorgeous as a desperate housewives

[Jacqui]

Thanks! That was a really good article! Took me about 11 hours to read it, but it was worth it LOL.

[Snowhite]

There is larger scans in the french section:

 

http://www.celinedionforum.com/index.php?s...p;#entry1171079

 

Thank you...!Hmm a new photo on the cover but old photos inside

 

as gorgeous as a desperate housewives

[Jacqui]

She also talked about her architect problems, thought on being a woman, aging, and of course, some stuff I didn't understand LOL. It was really interesting. I'm surprised this thread is not bigger.

[Terre]

Thanks for the info and the scans!

[Love,]

VITA is SOLD-OUT

 

Vita a big hit in Quebec

 

Transcontinental spent months conducting focus groups and surveys to come up with the name Vita, which publisher Francine Tremblay describes as "bubbly, energetic, fresh."

 

The premiere issue of Vita hit newsstands in Quebec less than a month ago, but those still hunting for the magazine aren’t likely to find it: According to publisher Francine Tremblay, the 75,000 issues intended for single copy sales have already sold out. “I had to stop doing the promotions on radio stations because I was unable to say, ‘You can go and get a copy at your closest newsstand,’” Tremblay says over the phone from Transcontinental Media’s Montreal office.

 

Vita is Transcontinental’s French-language version of More, which was launched with great success in English Canada in 2007. The concept and formula for the magazine, aimed at women 40 and over, was originally created by the Iowa-based Meredith Corporation.

 

A smiling Céline Dion appears on the cover of the premiere issue of Vita, which was sold for special debut price of $1.99 (rising to $3.99 for future issues). Though Dion appears on both current Vita and More covers, future front pages will feature separate celebrities, Tremblay says.

 

(To get a two-hour interview with Dion, Transcontinental had to fly writer Georges-Hébert Germain to Australia, where the singer was celebrating her 40th birthday.)

 

Subscription sales have also exceeded expectations, Tremblay says, with 64,000 people having already paid $15 to receive eight issues of the magazine in the mail. And though Transcontinental, like many companies, is going “through financial nightmares” trying to sell ads for its other publications, sales for Vita were over budget by about $10,000, Tremblay says.

 

Transcontinental invested about $2 million in the launch of Vita, Tremblay says. The magazine is edited by Sylvie Poirier and art directed by Chantal Arés, both formerly with Elle Québec.

 

— M.U.

 

Source: http://www.mastheadonline.com/news/2008/20081015694.shtml

[autumnskies00]

I LOVE QUEBEC and their love for Celine!! Aw congrats Celine on the sellout cover. yayy