Sensational 又一款新的 Celine Dion 香水，新增宣传照，电视宣传片

[Bellamy]

Celine 在巴黎又发布了她的一款最新的香水 Sensational。

 

应该很快就可以看到一组新的宣传照。

January 29, 2008

A Fabulous New Fragrance from Celine Dion Parfums

 

 

Celine Dion Sensational...Live Life Center Stage

 

"Sensational reflects a woman in charge of her destiny. I want to provide inspiration for women everywhere to live their dreams and strive to achieve their greatest potential."

- Celine Dion

 

Coty Beauty Inc. announces the launch of Celine Dion SENSATIONAL, a new fragrance sensation premiering worldwide in Spring 2008.

 

"As one of the industry's very first celebrity endorsed fragrances, Celine Dion has played a major role in establishing the now popular celebrity segment of the fragrance industry" stated by Bernd Beetz, CEO Coty, Inc.

 

The launch of Sensational coincides with the start of a new phase of the megastar's career, a World Tour starting in February 2008, which will take her to five continents and deliver 160 performances.

 

"Sensational brings a totally new attitude to Dion's fragrance portfolio, which has generated over $500MM in global retail sales since its creation in 2002. It is the ultimate expression of inspiration, strength and confidence embodied in one of the world's most captivating song artists," stated Steve Mormoris, Senior Vice President Global Marketing.

 

With Sensational, Celine encourages women to follow her example, exuding luminosity, confidence and strength in their work and personal lives. Just as she fills the stage with her power and magnetism, she provides the same inspiration for women to live their lives center stage.

 

The fragrance is a modern, luminous floral created by Maurice Roucel of Symrise.

Sensational opens with sparkling icy pear notes married with luscious plum and crisp, juicy apple. These tantalizing fruity notes magically enliven the senses as they evolve into a dynamic medley of vibrant florals: brilliant mimosa introduces the floral heart and intermingles with intoxicating jasmine, luminous freesia and orris. A drydown of rich amber and warm musk creates a captivating balance inspired by the essence of the confident, sophisticated woman.

 

The packaging mimics the silver and white rays of spotlights criss crossing the stage, announcing the arrival of something powerful, someone of great magnitude.

 

A dynamic, faceted oval bottle radiates light, evoking elegance and sophistication.

The bottle is washed in a pale rose blush, the color of the fragrance itself, with a transparent cap set on a band of silver.

 

The bold and vibrant print ad shot by Alexi Lubomirski features a supremely confident Celine in the foreground commanding the stage at the start of her performance. She is luminous, dressed in a dazzling, one of a kind creation by Emanuel Ungaro.

[soleland]

速度真快 期待看到香水的包装 一定又是很惊艳的

[scarletear]

期待宣传照！

[summercold]

不知道会是什么样子的呢?期待..................

[godlv]

配合下演唱会~

[Mac]

上次那款太浓太腻了，希望这次好一些。 Edited January 30, 2008 at 06:23 PM by Mac

[gudaodai]

全方面的深入发展

[memory]

真快啊，等着看是什个样子～

[Bellamy]

宣传照：

http://img412.imageshack.us/img412/7681/cazzonivb5.jpg

 

[vedia19861207]

挖~~~~期待!!!!! 我也希望香水可以不要太濃~~~

Enchanting真的有一點太濃了..我都不敢噴

[karine]

最近ＣＥＬＩＮＥ越来越ＨＯＴ了．．．．ＭＩＮＩ短裙的时代来临．哈哈

[RONIN]

她的智囊团为啥每次都不放过香水牌。。。

[Bellamy]

因为香水比唱片赚钱呀。要不怎么香水出的比唱片还多。

[vivien]

现在不都出自己的品牌么？

这次的香水瓶子一如既往的漂亮

现在Celine的打扮更加hot，更加青春

不过，宣传照上的脸觉得有点奇怪

[scarletear]

强烈建议改版宣传照！

[Jackie]

 

[Kong]

有River Deep, Mountain High的感觉

[godlv]

颜色好看

[Bellamy]

Sensational 将会成为 Celine Dion 香水系列中预算最高的一款。将配合 Celine 的新专辑和世界巡回演出作重磅宣传。宣传预算将高达两千万美元。将派发出超过两千五百万个香水小样，包括随新专辑附送。预计第一年的销售额将突破五千万美元。自 2002 年以来 Celine Dion 的香水系列的销售额已经突破伍亿美元。

 

Celine Dion Hits Road With New Scent

(2:00 p.m. GMT) Celine Dion and Coty Beauty are banking on Sensational to be the songstress' biggest fragrance hit, once it makes its worldwide debut this spring. All facets of the women's scent were fashioned with Dion and the rejuvenation of her touring career in mind, according to Steve Mormoris, senior vice president of global marketing for Coty Beauty, Coty Inc.'s mass arm. "Every little bottle has some dreams floating in it," said Dion, who explained that Sensational's juice is a mix of fruit, flower and woody notes, plus no small portion of strength and sex appeal.

 

With the scent, Dion wants "to reach women of different ages. I think women have to lead their own destiny, have to be in charge of whatever they want in life." Sensational's launch coincides with the kickoff of Dion's 11-month "Taking Chances" world tour, to include 160 performances starting in South Africa and traveling to five continents. It marks the first time in half a decade that Dion will hold major shows outside The Coliseum, a 4,000-seat theater constructed for her in Las Vegas, where Dion had performed five nights a week to packed houses since 2003.

 

 

"This is the year of the relaunch of her career, and the same goes for her fragrance franchise," said Marsha Brooks, Coty's vice president of new business. "It's a new beginning for her." Sensational is expected to be Dion's best-selling scent. Coty, for its part, isn't taking any chances that the singer's presence will be missed at the fragrance bar. Sensational's launch is to be backed by a bigger budget than any of her other scents, including Celine Dion Parfums, Belong and Enchanting, according to industry sources.

 

 

While Coty executives would not discuss numbers, industry sources estimate that, in the first year globally, the advertising and promotional spend for Sensational is USD$20 million and that the scent itself will generate $50 million at retail. The Celine Dion fragrance portfolio has made more than $500 million at retail around the world since 2002, according to Coty. Dion's style has recently morphed to have a slight rock edge. And the new fragrance differs from her others, too.

 

 

"We were looking for a more sparkling experience," explained Mormoris, of Sensational's juice. He added that, while the earlier Dion fragrances also include floral notes, those in the new scent have different levels of intensity and character. Symrise's Maurice Roucel created a modern, luminous floral scent. He said he chose heart notes of orris and mimosa to reflect Dion's sensual, delicate and vibrant sides. The fragrance also has top notes of icy pear, crisp apple and plum; heart notes including jasmine and freesia, plus base notes of amber, musk and sandalwood. Dion particularly adores musks and woods.

 

 

"Even though I love fruits, flowers and femininity, I always love extremely woody scents and musks," she said. Sensational's oval bottle, designed by Jane Tarallo, represents an aesthetic break from Dion's other, more linear fragrance flacons. Its checkered glass imprint is meant to recall spotlights, and such motifs are repeated on the outer packaging, as well. The ad campaign focuses on Dion's modern, onstage persona, said Mormoris. Photographer Alexi Lubomirsky shot Dion wearing an Emanuel Ungaro dress for the single- and double-page ads, while Scott Lochmus directed the 30-, 20- and 10-second TV spots.

 

 

Sampling is to include 25 million scented impressions, including scented strips, and scent cards will be distributed in Dion's new album. There are to be in-store raffles with tickets for her concerts as prizes, among various promotional activities. As her first global rollout, Sensational will be launched in France and a handful of other countries, such as the U.S. (where the scent is to be introduced in Kohl's, J.C. Penney's and Sears), in March. By May, Sensational will be fully rolled out in the U.S. and in all of Dion's other fragrance markets. Overall, its door count is expected to be about 20 percent larger than for her earlier fragrances for a total of 50,000 points of sale.

 

 

Sensational's line includes a 100-ml. eau de toilette spray for $48, a 50-ml. edt spray for $32, a 30-ml. edt spray for $26 and a 15-ml. version for $16. Ancillaries are to include a 200-ml. body lotion for $12.50. The prices are for the U.S.

 

[source: wwd]

[godlv]

买个送香水的专辑！

看来Sensational也会是最卖钱的一款

[summercold]

希望全面大卖啊 唱片,香水,巡演.............

[wjj330]

大麦大麦,统统大麦

[memory]

散发着年轻活力的气息～～

[Bellamy]

照片：

 

http://img98.imageshack.us/img98/6415/sensationalsl7.png

 

http://www.celinedion.nl/cdip/images/cdp_sensational3(1)_232.jpg

 

http://www.celinedion.nl/cdip/images/cdp_sensational4_232.jpg

 

http://www.celinedion.nl/cdip/images/cdp_sensational5_232.jpg

 

http://www.celinedion.nl/cdip/images/PPcollegefull1(5).jpg

[Mac]

喜欢这种粉色，和这种年轻的召唤力！

[Bellamy]

感觉这张比宣传照好得多：

http://www.celinedion.nl/cdip/images/cdp_sensational4_232.jpg

[soleland]

这次香水的宣传照造型很像A NEW DAY LIVE 里的RDMH的造型 非常有活力

RDMH的造型把CELINE的美腿展现的淋漓尽致了

[Nomad]

這個瓶子好漂亮喔。

[vedia19861207]

最新照片~~~ 應該是包裝~ 好漂亮！ ^^

 

希望看到更多宣傳照~

 

 

[soleland]

哇 很漂亮 第一张图背景看起来都不像CELINE了