Rene and Celine featured at a book im studying...

[bruno_oliveira]

http://musicbooksplus.com/images/FP430.jpg

thats the book im studing...

im really interested about music business, coz i manage a band here in brazil. and for my surprise rene and celine are on the book!!

 

READ HERE

 

Book: artist management for music business

Author: paul allen

 

Chapter 4

Lessons in artist management:

Colonel parket to Sharon osbourne

 

Artist management is one of those professions that can be as much art as it as science and business. The artfull manipulation of people on behalf of the artist is one of the key functions of the artist manager. An example is the use of human nature in order to get past gatekeepers in order to keep an artist career moving. Relying on the science of research can be helpful in planning and keeping plans current. And certainly an understanding of business – specifically the music business – creates an advantage for successful manager of artists. This chapter draws lessons from the real world experiences of several veterant artist managers that will help build an understanding of this corner of industry.

 

Rene angelil: targeting

 

When family members manages na artist, the opportunities for conflicts of interest are constant. This is especially true when parents manage the careers of their child-artists as in the cases of aaron carter and leann rimes who had to sue their parents over issues relating to career management.

 

However, when that family member is a spouse, the results are often positive. Manager Rene Angelil is Celine Dion’s Husband. That is not necessarily extraordinary excepts that he is 26 years older than his wife, the international singing star. Rene Angelil began his career as an artist manager, following his work as a member of a Canadian group called the Baronets. His group built a reputation performing in quebec in the 1960s. (Charlebois,2004). His career transition to artist management ultimately linked in the early 1980s with twelve-year-old Celine Dion. She had sent an unsolicited recording to angelil with a request that he consider managing her career. He was slow to respond to her request, but he finally met with her and signed to a management deal (Proefrock, 2005). Angelil believed in his new artist enough to mortgage his own personal assets to finance two albums for her, both of which generated considerable attention for the young performer. Angelil signed a new contract with celine when she became 18, and both agreed his commission would be an unusually high 50% (Baunoyer, 2004). Commission is a percentage of an artist’s income paid to a manager, and typically falls in the lower part of a range between 10 – 25%.

 

As Canadian-born Celine Dion pressed Angelil to make her an international star, he knew an image makeover would be necessary for the French-speaking singer. Among the changes he made: He sent her to school to become more fluent in the English language, he ordered cosmetic dental work for her, and he had her hair restyled. The result was a launch into the lucrative American music market that garnered her grammy awards, helped her sell millions of albums, and made her one of the biggest acts to ever perform in Las Vegas.

 

Now in his sixties, angelil continues to manage his wife’s career despite his battles with heart attacks, cancer, and lawsuits from those who sense his deep pockets.

 

Lesson Learned:

An artist manager must have a keen sense of the target market for a recording artist. In its strictest sense, a target market is defined as people who are able to and willing to buy concerts tickets, recorded music, and merchandise. Celine’s hopes were to enter the American marketplace and become an international star. Angelil knew that her success in the United States would require that she must have a better command of the English language so she could effectively communicate her art through the American media. Her image makeover and new language skills were among the keys to her commercial success in the united states.

 

hope you liked!!

very interesting infos about them, if the reader is not a fan like us.

Edited November 18, 2007 at 05:10 PM by bruno_oliveira

[marckvls]

Hey, good to know that!!

[DianaLuts]

Lol, Celine was featured in my Marketing textbook! It said that Celine is a well known and respected international brand! LOL. I was like Hell Yeah. The funny thing is the first time i read that particular chapter i somehow skiped over that part where they mention Celine's name. Edited November 18, 2007 at 05:41 PM by DianaLuts

[Bruno Dion]

ah jaja great!

[ByuSmurf]

René commands 50% as her manager?! HOLY $HIT! Edited November 18, 2007 at 06:11 PM by ByuSmurf

[bruno_oliveira]

maybe that changed after they got married haahah

wait a minute...

it didnt hahaaahah

[Attendais]

I wouldn't believe if I didn't see it

[Elaine]

Thank you Bruno! That's really nice to find surprises like this!

[Attendais]

Wow... 50%?! I wish they would never divorce...