Third Celine parfume "Belong"

[Mozinha]

I can't wait to have this one... I loved the name

[Bellamy]

I wanna smell like celine!!!

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I don't wanna smell like Celine, but I wanna know how Celine smells like.

[ploup]

Meh.... I think it's WAY too soon.... I mean come on!!  By the way... since they're making this one they are going to stop making the original one

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i think it's too soon too ...

Edited February 6, 2005 at 02:01 PM by ploup

[DidasDion]

I just hope they release this one and that they wont stop making the older ones (and I really think that a new-comer wont be any stopping to the first releases to keep beeing comercialised). But I simply can't wait to have that bottle in my hands!

[CelineTheBest5]

I wanna new pics lol

[Ronny83]

Celine Dion To Launch New Fragrance

The feminine flowery oriental scent called Belong will set off on a global rollout this spring through to September.

 

US beauty brand Coty Inc has announced the launch of another Celine Dion fragrance, called Belong. The feminine flowery oriental scent will set off on a global rollout this spring through to September. The delicate fragrance, formulated by Christophe Raynaud of Symrise, comes in a classic pentagonal glass bottle with a silver top in the lilac packaging will feature a limited-edition black-and-white visual of Celine Dion on one side.

 

The advertising campaign, also in black and white, was shot by Peter Lindbergh.

[CelineTheBest5]

Good! September is good lol

[Ronny83]

Good! September is good lol

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They mean the promotion will start in April and finish in September. Even more promotion than Miracle.

[Mozinha]

Hmmmmmmmm... feminine flowery oriental scent... I'm gonna love this!!!

[Bellamy]

They mean the promotion will start in April and finish in September. Even more promotion than Miracle. 

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Coty did much better promo than SONY.

[vegas19]

They mean the promotion will start in April and finish in September. Even more promotion than Miracle. 

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Coty did much better promo than SONY.

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yes, recently sony promotion worse Celine than 6 or 3 years ago

[beautyroses]

i haven't get notes yet,so i should buy them together

[Ronny83]

http://www.celinemaniacs.com/le_ultime2/CelineDionBelong.jpg

 

Coty Beauty is out to show Celine Dion is more than a one-hit wonder in the fragrance department. Later this year, the pair will launch an encore scent called Belong, which aims to duplicate the rousing success of Celine Dion Parfums and its flanker scent, Celine Dion Notes.

 

The house of Celine Dion — as Coty executives refer to the celebrity’s growing fragrance portfolio — already has amassed global retail sales close to $100 million. The addition of Belong is expected to bump retail sales across the franchise to $120 million. Industry sources estimate celebrities earn 3 to 5 percent in royalties, meaning Céline Dion could take home $3.6 million to $6 million, not including any signing bonus she may have received.

 

 

The singer’s sophomore effort, which hinges on the tag line “Belong to the moment,” is designed to reveal the candid, offstage personality of Céline. “This fragrance is about celebrating life,” professes the performer in a mood video that will be shown in some retailer accounts. “Let the world see the real you and always belong to the moment. It’s about a women’s inner beauty, her confidence, her passion, and her sensuality. It’s the way I like to feel about myself.”

 

 

The ‘real Celine’ concept was crafted to broaden the celebrity’s appeal to a more youthful demographic — women 30 years old. Like her music, her original scents resonated overwhelmingly with women in their mid- to late-30s. “We tried to make the concept more fresh and vibrant, and, therefore, a bit younger,” commented Eric Thoreux, president of Coty Beauty Americas. “The new fragrance reflects where Celine is right now in her life.”

 

 

In Coty’s view, Céline's dynamism is what will expand the franchise. “We are going to evolve this fragrance business as Celine evolves, and whatever path she takes with her career and her life, we’ll see as a potential opportunity,” said Marsha Brooks, vice president of new business development for Coty Beauty.

 

 

Coty has leveraged the star persona of Dion for Celine Dion Parfums, the more romantic side of her for Notes and now her candid demeanor for Belong. Thoreux also noted Celine’s role as a doting mother and her status as an empowered woman, who balances career and family, as potential fragrance concepts to explore in the future.

 

 

Belong, created by perfumer Christophe Raynaud, is described as a “refined and joyful” scent. Key notes are a unique “Joie de Vivre” composition that includes red pepper berries, bergamot and pineapple. Middle notes contain sherry baby orchid, crystal peony and cotton flower. The base relies on hinoki wood, which is used to build Buddhist temples in Asia.

 

 

This spring, the fragrance will be available in midtier and specialty stores, such as J.C. Penney Co. Inc., Sears, Roebuck & Co., Kohl’s Corp. and Ulta, in a 0.5-oz. bottle for $20, a 1.7-oz. bottle for $35 and a 3.4-oz version for $48. For the mass rollout, Coty will swap the 3.4-oz. version for an exclusive 1-oz. bottle. Belong will also include two ancillary products, a shimmer powder in a puff for $16 and a body lotion for $12.50.

 

 

Belong is housed in a pentagon-shaped glass bottle with an engraved silver collar topped with a floating, silver cap. The outer carton is lavender with accents of white and orange.

 

 

  Coty will introduce this softer side of Celine Dion through a black-and-white print campaign photographed by Peter Lindbergh. The single-page ads — 24 million of which will contain scent strips — will break in May beauty and lifestyle books. In a marked departure from the Celine Dion Parfums ad — where she sits on a swing perched above a mystery city — the Belong imagery captures her in a moment of candid laughter, sitting lazily on a director’s chair against the backdrop of an old-fashioned movie set. The fragrance name and tag line, Belong and “Belong to the moment,” will appear in lavender font across the image. “The black-and-white photos play into the whole documentary style we wanted to portray of the real Celine,” said Brooks. While a plan for television advertising has not been confirmed, Coty will send e-mails to Dion’s fragrance users registered at celinedionbeauty.com.

 

 

Coty will use the ad imagery for its in-store execution, creating banners of the ad on one side and the Belong’s bottle against a lavender background on the other. As it did with the launch of Celine Dion Parfums in 2003, Coty plans to blanket its retail accounts with point-of-sale materials, which range from tester units to pentagon cubes for countertop displays.

 

 

Coty has also piggybacked off the performer’s Las Vegas act at The Collosseum — constructed by Caesars Palace specifically for Dion. Her fragrances are the highest-grossing sales items in the dedicated Celine Dion boutique there, and interactive scent machines pump her scent through the lobby of Caesars.

 

 

“We broke new ground for a mass market launch with the original fragrance, and it worked,” said Charlotte Magee, director of marketing, global fragrances for Coty Beauty. “So we plan on doing it again.” Like the previous Dion fragrances, Coty has a staggered launch strategy, bowing in midtier department stores and in Europe April 1, and in the mass channel six months later.

 

 

Coty’s global consumer research, which spawned the Belong concept, revealed that 82 percent of those who tested the fragrance reported they liked or loved the scent, and nearly 80 percent reported they would probably or definitely buy the fragrance. “As we launch Belong, we will continue to advertise the classic Celine fragrances,” noted Thoreux. “The object is to protect the existing success so that Belong is mostly incremental business.” When choosing celebrity partners, Thoreux said the company looks at their abilities to create emotional connections through the aspects of their careers and personalities. “The more multifaceted a celebrity is, the more we feel good about the ability to create a successful business.”

 

[source: WWD.com]

Taken from: http://www.celinemaniacs.com/le_ultime.html

[CelineTheBest5]

so beautiful!

[Nando Férri]

For the first 3 months of launching, a case ornamented of a photo of Céline Dion will be created in limited edition. Of the furnitures, of the advertisement in press, has the television and in display as well as partnerships with Sony and the fan club are foreseen to sustain its exit in April.

 

The Prices:

Eau de toilette (30ml)   16.40 Euros

Parfum (50ml)             50.00 Euros

and here're 2 parfume belong promo pics leaked last year. the bottle looks very different to the first 2 parfume.

 

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Those pics came out in August...

[Mozinha]

I can't wait to try this one!

I loved the pictures and the shape of the bottle.

And I loved what she said: “Let the world see the real you and always belong to the moment."

[ladymanor]

Do you think Coty will make a lot with the 3 bottles in it? Like a Collectors Edition? Notes just arrived in stores here in Spain and there's a new one already

[ashleylovesceline]

YAY! The packaging is PURPLE! My favorite color!!

[4celine]

I want this one too!!!!

My favourite is Notes. I'm curious about the new one!!!

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Funny it's my favourite too

[Koolan]

YAY! The packaging is PURPLE! My favorite color!! 

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Kinda figured I really like the shape of the bottle

[Koolan]

http://www.cosmeticnews.com/images/parfums/celinedion_belong.jpg

[olenka]

I love shape new perfume Celine"Belong".

[AllCeline]

According to "someone" at SonyMusic France, Celine will be releasing a promo CD with the "Belong" product. The track list is a followed:

 

1. Live For The One I Love (Album Version) [3:58]

2. Then You Look At Me (Album Version) [4:09]

3. The First Time Ever I Saw Your Face (Album Version) [4:07]

4. I Want You To Need Me (Album Version) [4:34]

5. I Surrender (Album Version) [4:47]

6. Super Love (Album Version) [4:16]

 

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The "Belong" parfum seems to be already selling on eBay UK! It this correct/genuin? Click HERE!

 

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This is also said to be to cover of the promo CD that comes with "Belong." (The Attachment)

 

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Is all this info accurate?

[Koolan]

I don't know about that auction, the seller's rating is 2 so it's questionable. No Live to Love full track How many parfumes is it going to take for them to release the song on CD

[Aylaudy]

I'd like to have this one too

I think i'm gonna have it for next Xmas

[Ronny83]

Wow! I hope they will release the parfum with the bonus CD in Italy, too. I like the tracklist. BTW, I think the auction on ebay.co.uk is not that reliable. Thank you for the info, AllCeline.

[AllCeline]

Wow! I hope they will release the parfum with the bonus CD in Italy, too. I like the tracklist. BTW, I think the auction on ebay.co.uk is not that reliable. Thank you for the info, AllCeline. 

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No problem I was wondering about the eBay auction. Thanks for the help everyone. I had a feeling it was fake.

[Celine's Wife]

Hmmm...... more things to spend the money I don't have on......

[Koolan]

Hmmm...... more things to spend the money I don't have on...... 

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Max out your loans like I did

[Celine's Wife]

Hmmm...... more things to spend the money I don't have on...... 

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Max out your loans like I did

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I'll just have to break in my credit card..... or pray I get a job REAL soon!