Google wins first place in MySpace race

[Bellamy]

Google wins first place in MySpace race

 

Google has agreed to pay $900 million over almost four years to provide search features and advertising to News Corp.'s MySpace social-networking site.

 

Google won a beauty contest that saw multiple engines competing for the deal to serve up ads to the nearly 100 million MySpace users. The Silicon Valley giant will also provide search and ads for other Fox Interactive properties including RottenTomatoes.com and Scout.com.

 

Bloggers goggled at the Google deal, wondering whether the deal would be worth the money. Popularity is fleeting in the world of Web 2.0--will MySpace still be the hot ticket in 2010? Or will Google find a way to turn the social-networking space into a new ad model?

http://news.com.com/2061-11199_3-6103132.html