Celine's Newest Fragrance, "Enchanting"

[CSCfan]

Good luck Vic! May Céline be with you..

[CSCfan]

Coty Sees Third Hit in New Dion Fragrance

 

http://www.wwd.com/content/articles/120806_6.jpg

The ad promoting Celine Dion's Enchanting fragrance.

 

By Michelle Edgar

 

Coty Beauty is hoping U.S. consumers find the third perfume in the Celine Dion fragrance franchise as "Enchanting" as it does.

 

Since Coty launched the first fragrance, Celine Dion Parfums, in the portfolio three years ago, the franchise has brought in $500 million in global retail sales, said Coty executives.

 

"Celine has the capability to emotionally connect with people," said Marsha Brooks, Coty's vice president of new business development. "Like her music, the way Celine lives life is with emotion — putting her family above everything else — and celebrating woman's inner spirit."

 

Built on the mantra "live, love and believe," the Celine Dion franchise is available in more than 30 countries, including the U.S., Canada, France and Germany.

 

According to Information Resources Inc., Celine Dion's franchise dropped about 11 percent in sales to $15.5 million across food, drug and mass stores (excluding Wal-Mart) for the 52-week period ended Nov. 5. However, the franchise is still ranked number three following Elizabeth Taylor and Calvin Klein.

 

When creating a new fragrance, Dion's inspiration comes from how she feels at that particular moment.

 

"It's those magical moments in life when you feel the most beautiful and special, and everything is possible. All women can relate to this. It's about creating happiness and something that's not so obvious. It's not just about one feeling inside of us. It can be many different things like happiness, sensuality and strength. This fragrance is about feeling strong about ourselves, but in a soft, delicate way," said Dion in a recent interview, who added that she views fragrance as an accessory. "Fragrance should accompany a woman and not dominate her. You should notice a person for their karma, beauty and strength, but the fragrance should follow and be part of her."

 

While Dion's second fragrance was designed to capture her "behind-the-scenes" and "offstage" personality with the tag line "Belong to the Moment," Enchanting wants to remind women of their power to allure.

 

"It's still about glamour, sophistication and elegance like her other fragrances, but this is more about sensuality and those moments when a woman feels gorgeous and irresistible," said Mary John Baumann, Coty's group director of global marketing. "Celine embodies the values of today's woman who juggles so many different facets of her life, from her work and artistry to her being a mother and wife."

 

 

Enchanting, which launched in Europe in September, ranked as the top five and six fragrances in markets such as Germany, France and Poland, said Baumann. Like previous Dion fragrances, Enchanting will feature two launches: In March, Enchanting will get a limited rollout to about 2,000 department and specialty stores, such as J.C. Penney, Sears, Ulta and Kohl's; the full rollout, ultimately reaching a total of 20,000 doors, will coincide with her English CD release next fall.

 

Available in eau de toilette bottles — 1.7 oz. for $35 and 3.4 oz. for $48 — the fragrance will be available in mass retailers such as Wal-Mart and Walgreens. Enchanting will also include a body lotion for $12.50.

 

Created by perfumer James Krivda at Givaudan, Enchanting is described as a "floriental" fragrance with top notes of osmanthus, cyclamen and red berries; middle notes of diamond orchid, gardenia, freesia and mimosa, and bottom notes of sandalwood, amber and tonka. The first fragrance, Celine Dion Parfums, was described as more of a floral bouquet, while Belong featured more of a floral, woody scent. According to Ruth Sutcliffe, Coty's director of product development, Krivda used Dion's onstage gowns and wardrobe for inspiration. Sutcliffe gave him pictures and swatches of the silk charmeuse, crepe de chine and chiffon gowns for a feeling of the textures and colors Coty wanted to evoke in the form of a fragrance.

 

Sutcliffe also said that Dion made sure that two of her favorite notes — gardenia and mimosa — were included in the scent. Along with the woody base, these particular notes bring back memories for Dion.

 

"Mimosa flowers make me feel like I'm vacationing and reminds me of the South of France. I also love the look of the mimosa flowers with those little yellow balls. Unfortunately, every time I cut one and put it into water, it never lasts," said Dion, who added that she loves gardenia since it was in her wedding bouquet. "I particularly like that woody sandalwood scent since it is a strong part of me and my upbringing. It reminds me of my family and childhood — about warmth, love, music and fireplaces. My dad was a lumberman, and our house was made of wood. I relate wood to strength and always have good memories of growing up in that house."

 

 

Shaped like a pentagon, the fragrance's glass bottle is designed to be reminiscent of a flowing gown. The outer carton features royal blues with gold-embroidered brocades and a visual of Dion on one side.

 

Coty wanted to be sure the fragrance had global appeal, so they tested it in various markets including the U.S., France and Germany, Brooks said.

 

Coty will introduce a more seductive image of Dion through a print campaign photographed by Michael Thompson, featuring Dion wearing a gown by Collette Dinnegan and her own amethyst ring by H. Stern. The single-page ads — with 40 million scented impressions — will break in select April magazines but will have more of a push in fall magazines, totaling between five and 10 titles. There will also be online initiatives such as sweepstakes, where fans can win trips to Las Vegas to meet Dion and see her concert, in addition to ad imagery for the fragrance's in-store launch.

 

Coty is currently working with Dion's record label, Sony, on CD tie-ins through fragrance samples or contests. More than 20 million samples will be distributed in-store, online through Dion's fan clubs like Team Celine and in the Celine Dion boutique in Las Vegas' The Coliseum, where Dion's fragrances are still the store's number-one selling item.

 

After four years, Dion's Vegas show is approaching its final stretch, set to finish at the end of next year. Her upcoming projects include her French album, which comes out in May, and her English disc due in fall. Dion said there's a strong possibility of touring after her show ends, but nothing is confirmed yet. As for beauty projects, she's uncertain what the future might hold.

 

"I can't pick any mood for my next fragrance since it's about how I'm feeling now at that particular moment," said Dion. "Since I'm almost at the end of the Vegas project, I might be feeling a little sad or maybe I'll be feeling the strongest I've ever felt. I don't like departures, and Vegas is such a big part of me. I've raised my child here. And who knows? We might not ever leave."

Edited December 8, 2006 at 06:38 PM by CSCfan

[Kyle_Jared]

http://www.wwd.com/issue/article/111192

 

Cool Article on how Celine's a big perfume seller!!

 

 

Here's a piece from the article I found most interesting and happy :

 

"Enchanting will get a limited rollout to about 2,000 department and specialty stores, such as J.C. Penney, Sears, Ulta and Kohl's; the full rollout, ultimately reaching a total of 20,000 doors, will coincide with her English CD release next fall."

AND

 

"Coty will introduce a more seductive image of Dion through a print campaign photographed by Michael Thompson, featuring Dion wearing a gown by Collette Dinnegan and her own amethyst ring by H. Stern. The single-page ads — with 40 million scented impressions — will break in select April magazines but will have more of a push in fall magazines, totaling between five and 10 titles. There will also be online initiatives such as sweepstakes, where fans can win trips to Las Vegas to meet Dion and see her concert, in addition to ad imagery for the fragrance's in-store launch"

 

"Coty is currently working with Dion's record label, Sony, on CD tie-ins through fragrance samples or contests. More than 20 million samples will be distributed in-store, online through Dion's fan clubs like Team Celine and in the Celine Dion boutique in Las Vegas' The Coliseum, where Dion's fragrances are still the store's number-one selling item"

 

 

Sweeeeet

Edited December 8, 2006 at 06:30 PM by Kyle_Jared

[thevoice]

so the new english album will be released THIS year for sure...probably around october/november

[alextrusca]

I really want the all new orgasmic French album....

[Bellamy]

so the new english album will be released THIS year for sure...probably around october/november

<{POST_SNAPBACK}>

Is it 2007 already?

[ZoraSourit]

She looks beautiful!!!! And I agree with Bellamy on that photo. It's my favorite one. Her face looks flawless!

[Céline's Blues]

It's the first tim I don't know since when she is letting off the tan thing. Thank God! She looks so much more beautiful without much tan!

[alextrusca]

hea, you're right...her skin looks much better now, white...I really want some HQ pics...

[Johana]

she looks georgeous !!!!!amazingly beautiful!!!!!OMG!! i love her dress

[kathyc25]

NEW YORK - DECEMBER 7: Celine Dion attends the Coty Event to launch a new fragrance at the Peninsula Hotel December 7, 2006 in New York City. (Photo by Bowers/Getty Images for Coty)

<{POST_SNAPBACK}>

So Celine is recovered now. Vic missed another chance of meeting Celine in NYC.

<{POST_SNAPBACK}>

 

ARGHHHH!!!!! I can`t BELIEVE I MISSED her!!! I wonder if she`s still here???? I`m so upset

[kathyc25]

I'll scram as soon as I find out which hotel she is staying at.

<{POST_SNAPBACK}>

 

If you find out you better text me or something!!!!

<{POST_SNAPBACK}>

Someone text me too!!!

[Celine's Wife]

http://www.celineirc.com/free/images/72770817.jpg

 

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http://www.celineirc.com/free/images/72770823.jpg

 

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http://www.celineirc.com/free/images/72770842.jpg

 

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http://www.celineirc.com/free/images/72770847.jpg

 

http://www.celineirc.com/free/images/72770848.jpg

<{POST_SNAPBACK}>

 

HOLY FREAKING ORGASMIC!!!!!!!

 

*DIES*

[winforlife]

She looks younger and of course gorgeous

[celinerific]

Omigod!!! She is so freaking hot!!!!!!! It's nice to see her starting to recover from the... you know... She looks kind of bummed still LOL. But she's a strong, sexy, orgasmically hot... ahem... confidant woman. She'll get through it GO CELINE!!!!!!!

[Koolan]

waiting for Mathias to post the HQ photos

[one heart]

she is very very beautiful !!!!

[Mozinha]

I'm so relieved! She looks like she is ok now. Thank God! I hope she doesn't get too tired since the doctor told her to rest. Go home, Celine!

 

And yeah, she looks absolutely WONDERFUL. I just stared at the pictures for a few seconds, my jaw dropped. She looks more beautiful everyday!

[Snowhite]

SHE IS SURE VERY BEAUTYFUL!!I LLLLLOOOOVVVEEEE HER DRESS!!CELINE WAS LIKE A DYNAMITE IN THAT PROMOTION....

[alextrusca]

we want some yummy HP pics...I can't wait 4 them...

[CSCfan]

Celine Dion launches her new fragrance

Posted on Sunday, December 10, 2006 (EST)

 

Now fans can once again smell the scent of their favorite singer Celine Dion, for the star has launched her latest perfume Enchanting.

 

http://www.sawf.org/newsphotos/Celine_dion.jpg

 

Washington, Dec 10: Now fans can once again smell the scent of their favorite singer Celine Dion, for the star has launched her latest perfume Enchanting.

 

Dion's perfume will compete against the likes of Jennifer Lopez, Britney Spears, Kylie Minogue and Dame Elizabeth Taylor in the run up to Christmas.

 

The Grammy Award-winner, 38, who recently cancelled several live performances due to a contagious respiratory infection, has teamed up with Coty Beauty once again to give fans another taste of the singer's personal fragrance preferences, reports Contactmusic.

 

Since Coty launched the first fragrance, Celine Dion Parfums, in the portfolio three years ago, the franchise has brought in 500 million dollars in global retail sales, and executives are hopeful Enchanting will do just as well, particularly during the seasonal period.

 

Built on the mantra "live, love and believe," the Celine Dion franchise is available in more than 30 countries, including the U.S., Canada, France and Germany.(ANI)

[René 2]

No HQ pics??

[Tal]

FYI the dress is J Mendel Spring 2007 Collection:

 

http://www.style.com/slideshows/fashionshows/S2007RTW/JMENDEL/RUNWAY/00320m.jpg

[CSCfan]

She should wear something from Marc Bouwer..

[Alice]

Celine is perfection

 

Compare her with the photo of the model Tal's posted and nobody'd say she's anorexic

[Krys]

AAAAAAAAAAAAAAAAAAAAAAH! Celine's soooo beautiful!!! the dress, the look, everything fits! :wub:

[tativale]

Celine looks 1.000 better with that dress than that super thin model! I dont understand how they can think a cloth looks better in that super thin body as the models must be nowadays.

[ahmed]

wow great pics i love them all

thanks

[Koolan]

Enchanting - North American Launch

December 15 , 2006

 

Last week, Celine officially introduced her new fragrance to North America! The Enchanting launch party took place at The Peninsula Hotel in New York City on December 7. Head to the Photos & Videos page of Celinedion.com to see four new photos from the event! Enchanting will be available in the U.S. beginning in March and across Canada starting in April.

[Koolan]

CELINE ENCHANTS IN NEW YORK WITH HER LATEST FRAGRANCE

 

12 DECEMBER 2006

 

Celine Dion put on the glitz as she launched her third fragrance in the Big Apple last week. The Grammy-winning chanteuse was back on dazzling form after illness forced her to cancel a recent series of concerts.

 

Wearing an elegant floor-length creation by Australian designer Collette Dinnigan, the 38-year-old superstar introduced her latest scent Enchanting at the opulent Peninsula Hotel. A floriental fragrance laced with a hint of orchid and gardenia and completed with exotic notes of sandalwood and berries, the perfume's elongated bottle was inspired by the long, flowing gowns often worn on stage by the Quebec-born singer.

 

The mum-of-one was also in town to have her vocal chords tended to by her renowned New York-based voice coach and medical experts. The past few weeks haven't been easy for the songstress, who has been taking a break from performing at her nightly Las Vegas show, A New Day, at Caesars Palace Colosseum after suffering from bronchitis.

 

Hoping to make her stage return on December 28, she is now back in Montreal for the holiday season. Celine, who is the youngest of 14 brothers and sisters, flew home last Thursday to spend Christmas with her husband Rene Angelil, their five-year-old son, Rene Charles, and her large family. Enchanting is due to hit Canadian stores in April.

 

http://www.hellomagazine.com/canada/2006/1...e-dion-perfume/