972 replies to this topic

[zanif]

At the 2016 BBMAs, Celine Dion, performed a powerful rendition of Queen’s famous ballad, “The Show Must Go On,” in honor of her late husband and manager,René Angelil. Now, less than a month post-performance, the singer is proving the sentiment true, ushering in a new era by announcing her plans to launch an all-encompassing lifestyle brand in partnership with the licensing firm Epic Rights, including home goods, active wear, beauty products, and more, all modeled after the singer’s values: “family, music, entertainment and style.”

“In today’s world, you need a coordinating and consistent branded approach to everything,” Dell Furano, CEO of Epic Rights, exclusively told Billboard. “On a global level, [artists] need to combine all areas -- their music, performances, touring, website, social media -- and launching a lifestyle brand was just a natural extension for Celine at this point in her career, particularly because it’s all from her point of view.”

While the program is still yet to be named (they’re currently calling the brand “Celine Dion” as a placeholder), the initial stages of conceiving the multiple lines and rollout planning are done, purposely timed to take advantage of the International Licensing Show in Las Vegas, where Furano says they already have three days of meeting with mid-tier department stores booked for the brand.
Unfortunately, you won’t be able to get your hands on a Celine Dion product anytime this year. Epic Rights and Feeling Productions (Dion’s Canadian-based production company) will be rolling out the goods in Fall 2017 over an 18-month period, starting with active wear, accessories, eyewear, beauty, and travel products and introducing new product lines over the following three years.
“This is a very organized, very well thought out program,” Furano said. “And what makes this unique from [other artist programs] is simple: it is Celine herself.”
http://www.billboard...e-product-brand

[CelineDionFreak]

Well this was something interesting! Céline is launching a life style brand featuring things from eye wear to travel products! This should be interesting. I'm curious to see what comes in this, it'll be launched in the fall of 2017!
http://www.billboard...e-product-brand

[comingback]

http://www.prnewswir...-300282432.html

Celine Dion Partners with Epic Rights to Develop Her First Branded Lifestyle Collection


I think, it will be like Kylie's Lifesyle Collection (underwear-, bed lines, curtain-collection)

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Edited by comingback, 09 June 2016 - 10:05 AM.

[ryba]

comingback, le 09 June 2016 - 10:04 AM, dit :

http://www.prnewswir...-300282432.html

    Celine Dion Partners with Epic Rights to Develop Her First Branded Lifestyle Collection


I think, it will be like Kylie's Lifesyle Collection (underwear-, bed lines, curtain-collection)

hahaha, versatile water bottles

[chocolatechip15]

Oh, Aldo. I hate it when they commercialize Celine like this.

[scielle]

chocolatechip15, le 09 June 2016 - 10:07 AM, dit :

Oh, Aldo. I hate it when they commercialize Celine like this.

This makes makes me so unbelievably sad.  So very, very disappointed that Aldo's focus is on slapping her logo on everything rather than music.

[DionFanAlways]

scielle, le 09 June 2016 - 11:09 AM, dit :

This makes makes me so unbelievably sad.  So very, very disappointed that Aldo's focus is on slapping her logo on everything rather than music.

Well ultimately she had to say yes to this right?  So I don't blame Aldo all the way.
I don't know what to think of this step yet.

[DionFanAlways]

chocolatechip15, le 09 June 2016 - 10:07 AM, dit :

Oh, Aldo. I hate it when they commercialize Celine like this.

I just hope it doesn't fail. I guess it depends on who they market this to, you know, like what are the prices they are shooting for?
I wanted to buy a bottle of wine that she was tied to but wasn't going to pay that price for it. You remember the wine?

[DionFanAlways]

There are a few comments posted in the Random topic about this.
I don't know what to think yet.

[mirage]

It will be the same with her perfumes, the first is a hit, after that it's just horrible

[celine4evauk]

It's just an extension of the stuff she has already had in the boutique on website and in lv shop.

[québecflower]

DionFanAlways, le 09 June 2016 - 11:26 AM, dit :

There are a few comments posted in the Random topic about this.
I don't know what to think yet.

if it for her a new way to make money , and that for the rest she would be more artistic in her career choices, i would be all for it... but i have some doubts .

[Peppercorn1991]

It seems this is far more than a few more products..... It seems they want to re-brand her in a big way.... If there is ever a time to do just that.... It's now.... Looking forward to this!

About Epic Rights

BUILDING BRANDS TO EPIC PROPORTIONS

“In the end, the objective is very simple: Epic’s singular focus is to maximize earnings for its artists, celebrities and corporate brands by executing a cohesive licensing, marketing and distribution program. All of this is accomplished by a thorough understanding of the artists and global marketplace, while harnessing the power and reach of social media.”  – Dell Furano

Epic Rights is a full service, global branding, marketing and rights management company dedicated to establishing next-generation partnerships between brands and entertainment-based intellectual properties.
Drawing from the collective experience and impressive track records of our executive team, Epic Rights leverages their vast knowledge and contacts in the music/entertainment industry of managers, attorneys, business managers and agents to develop celebrity licenses, sponsorships and endorsement opportunities. Simply put, our years in the business and our reputation for delivering results give us unmatched access to artists and decision-makers.
While Epic works with all traditional media platforms, we are distinct from our competitors in our expertise and application of social media to connect celebrity brands with fans, licensees, retailers, ad agencies, consumer product/service companies and the like.

EPIC RIGHTS CORE SERVICES:
Full Branding, Marketing and Licensing Services
Full Service Music Merchandising including Concert Merchandise/VIP Ticketing/Fan Clubs & Experiences/ Music Artist’s Official Online Shop
Network of Leading International Licensing Agents in Key Territories: Japan, Asia/Pacific, India, Korea, Australia, South America, Mexico, UK, Europe, Eastern Europe, Russia, Scandinavia, Israel, Middle East and South Africa
Exceptional Domestic Licensing Sales Team with expertise and long-term relationships across a broad range of key product categories: Health & Beauty, Fitness, Fashion, Accessories, Apparel, Home Décor, Wall Art, Food and Beverage, Digital Media, Gift, Toys/Games, Collectibles, Sporting Goods, Travel and more.
Sponsorships and Endorsements
Experienced Creative Team and Resources
Digital Archiving of All Creative/Photos/Assets
Worldwide E-commerce Management
Global Social Media Marketing
Consumer Products/Corporate Brands Consulting
In-House Legal Resources/Trademark Registration Advice/Audit Management

[ryba]

I'm all for pillows with rare Songs CD packages

[sfbaysinger]

I have liked all her perfumes. I think people will be happy about this overall, the casual fans, but the die-hards may not be. All I care about is that she is happy and continues to make great music. Past that...it is her life.

[Ororo Munroe]

comingback, le 09 June 2016 - 10:04 AM, dit :

http://www.prnewswir...-300282432.html

Celine Dion Partners with Epic Rights to Develop Her First Branded Lifestyle Collection


I think, it will be like Kylie's Lifesyle Collection (underwear-, bed lines, curtain-collection)

PLEASE NO !!!!

[DionFanAlways]

ryba, le 09 June 2016 - 12:06 PM, dit :

I'm all for pillows with rare Songs CD packages

Yes yes I can see it now. The pillow sings you lullabies as you drift off to sleep!

[comingback]

  

Celine underwear

Edited by comingback, 09 June 2016 - 12:47 PM.

[DionFanAlways]

Peppercorn1991, le 09 June 2016 - 11:39 AM, dit :

It seems this is far more than a few more products..... It seems they want to re-brand her in a big way.... If there is ever a time to do just that.... It's now.... Looking forward to this!

About Epic Rights

BUILDING BRANDS TO EPIC PROPORTIONS

“In the end, the objective is very simple: Epic’s singular focus is to maximize earnings for its artists, celebrities and corporate brands by executing a cohesive licensing, marketing and distribution program. All of this is accomplished by a thorough understanding of the artists and global marketplace, while harnessing the power and reach of social media.”  – Dell Furano

Lol! do they need more? I mean c'mon really. Interesting statement.

Edited by DionFanAlways, 09 June 2016 - 12:49 PM.

[DionFanAlways]

comingback, le 09 June 2016 - 12:44 PM, dit :

  

Celine underwear

!!!

[CelinesDIVO5]

comingback, le 09 June 2016 - 12:44 PM, dit :

  

Celine underwear

I am DEAD

[CelinesDIVO5]

I'm really not into this. The perfumes are one thing...and I love them. But she's not freakin Martha Stewart!!

[CelinesDIVO5]

DionFanAlways, le 09 June 2016 - 11:24 AM, dit :

I just hope it doesn't fail. I guess it depends on who they market this to, you know, like what are the prices they are shooting for?
I wanted to buy a bottle of wine that she was tied to but wasn't going to pay that price for it. You remember the wine?

The wine was different. Wasn't it for charity?

[DionFanAlways]

CelinesDIVO5, le 09 June 2016 - 01:08 PM, dit :

The wine was different. Wasn't it for charity?

I think you may be right. I wanted a bottle though,lol.

[québecflower]

DionFanAlways, le 09 June 2016 - 01:10 PM, dit :

I think you may be right. I wanted a bottle though,lol.

you just always want wine...

[Javito]

So here's the confirmation of what I'be been openly saying in other threads about Céline being each day more and more interested in other areas of business and entrepreneurship. As if eyewear, shoes, parfums and all the vast merchandising in her Vegas boutique wasn't enough, now she's going for a wide line of lifestyle products

That would be totally OK if it wasn't because she's become less and less ambitious and careless in her career as a singer, and particularly, as her evolution as an ARTIST.

In 12 years since she started her Vegas residency, we've seen how little her music career has evolved, each year getting more comfy in Vegas and playing safe within her comfort zone, both when it comes to recording new albums and performing in concerts. Whose setlists we can openly agree that are completely stagnated at this time (she's been stuck for years actually).

She has settled very comfortable in Vegas, no question about it. So good news for her, sure. But I just wish the ambition and entrepreneur spirit she is showing with this kind of news were also present in the musical side of her career Gone are the times when she expressed how much she'd like to record an album in a new music style or a new language

So if the "natural extension of a singer's career" is the creation of a lifestyle brand, as the article claims, I couldn't disagree more, as well as feeling a kind of farewell to the artist that once inhabited Céline. The natural extension of a singer's career like hers would be starting to write your own songs or producing your music or some other artists, but not producing home goods, more beauty products or underwear, for God's sake All I see behind this is a hunger to milk even more the name "Celine Dion", as if she needed it. With this new business, she'll become more the "image of" and a product than a true singer.

I know some of you will call me negative but I don't care, we're here to express our opinions about her

Edited by Javito, 09 June 2016 - 01:58 PM.

[québecflower]

Javito, le 09 June 2016 - 01:32 PM, dit :

So here's the confirmation of what I'be been openly saying in other threads about Céline being each day more and more interested in other areas of business and entrepreneurship. As if eyewear, shoes, parfums and all the vast merchandising in her Vegas boutique wasn't enough, now she's going for a wide line of lifestyle products

That would be totally OK if it wasn't because she's become less and less ambitious and careless in her career as a singer, and particularly, as her evolution as an ARTIST.

In 12 years since she started her Vegas residency, we've seen how little her music career has evolved, each year getting more comfy in Vegas and playing safe within her comfort zone, both when it comes to recording new albums and performing in concerts. Whose setlists we can openly agree that are completely stagnated at this time (she's been stuck for years actually).

She has settled very comfortable in Vegas, no question about it. So good news for her, sure. But I just wish the ambition and entrepreneur spirit she is showing with this kind of news were also present in the musical side of her career Gone are the times when she expressed how much she'd like to record an album in a new music style or a new language

I know some of you will call me negative but I don't care, we're here to express our opinions about her

when you express your opinion clearly , with no insults toward ayone, and with a minimum of words like here   , i don't see a problem.  But lazyness is strong inside me...    this is why  i 'm not so harsh, because being harsh  takes time and effort...

Edited by québecflower, 09 June 2016 - 01:40 PM.

[Javito]

québecflower, le 09 June 2016 - 01:39 PM, dit :

when you express your opinion clearly , with no insults toward ayone, and with a minimum of words like here   , i don't see a problem.  But lazyness is strong inside me...    this is why  i 'm not so harsh, because being harsh  takes time and effort...

I'm not sure I got what you wanted to say... Does that mean you want to go for my jugular for what I wrote?   

But I never insulted anyone, unless HE insulted and called me names before

[anewdayhascome]

so disappointing...

Of course, it's another way to make money and actually they could do whatever they want to if it wasn't detrimental to her main domain which is music. I wouldn't really mind it if she continued focusing on music, new sounds, new albums, good promotion, good music videos, but no, they want to launch another thing. Instead of focusing 100% on things she does best and to make them successful they will do bunch of mediocre things.

Bye bye music videos, bye bye original songs... bye bye well-produced albums... Welcome to Celine Dion Home, buy your TV set or cd player with Celine Dion logo, but remember you can only play old covers using them.

[Peppercorn1991]

If this is going to get her name out there.... I don't see it as a bad thing...

Kev x