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"As one of the industry's very first celebrity endorsed fragrances, Celine Dion has played a major role in establishing the now popular celebrity segment of the fragrance industry" stated by Bernd Beetz, CEO Coty, Inc. The launch of Sensational coincides with the start of a new phase of the megastar's career, a World Tour starting in February 2008, which will take her to five continents and deliver 160 performances.
"Sensational brings a totally new attitude to Dion's fragrance portfolio, which has generated over $500MM in global retail sales since its creation in 2002. It is the ultimate expression of inspiration, strength and confidence embodied in one of the world's most captivating song artists," stated Steve Mormoris, Senior Vice President Global Marketing. With Sensational, Celine encourages women to follow her example, exuding luminosity, confidence and strength in their work and personal lives. Just as she fills the stage with her power and magnetism, she provides the same inspiration for women to live their lives center stage.
The fragrance is a modern, luminous floral created by Maurice Roucel of Symrise. Sensational opens with sparkling icy pear notes married with luscious plum and crisp, juicy apple. These tantalizing fruity notes magically enliven the senses as they evolve into a dynamic medley of vibrant florals: brilliant mimosa introduces the floral heart and intermingles with intoxicating jasmine, luminous freesia and orris. A drydown of rich amber and warm musk creates a captivating balance inspired by the essence of the confident, sophisticated woman.
The packaging mimics the silver and white rays of spotlights criss crossing the stage, announcing the arrival of something powerful, someone of great magnitude. A dynamic, faceted oval bottle radiates light, evoking elegance and sophistication. The bottle is washed in a pale rose blush, the color of the fragrance itself, with a transparent cap set on a band of silver. The bold and vibrant print ad shot by Alexi Lubomirski features a supremely confident Celine in the foreground commanding the stage at the start of her performance. She is luminous, dressed in a dazzling, one of a kind creation by Emanuel Ungaro.