Celine Dion Parfums Invites You To Experience Always Belong
A fresh new inspiration to follow the highly successful launch of Celine Dion Belong
Coty Beauty, a division of Coty Inc., and Celine Dion, the world's top female recording artist, have teamed up once again to create a fragrance bursting with joy and pure sunshine. Introducing Always Belong, a new modern floral scent, and a playful and captivating extension to the highly successful Celine Dion Parfums Belong.
Always Belong is a vibrant and energetic fragrance that truly captures Celine's spontaneity, energy and creativity.
"Always Belong continues Celine's celebration of life and love," says Eric Thoreux, President, Coty Beauty, Americas. The fragrance is fresh and spontaneous to reflect Celine's irresistible energy and exuberance for life. It is completely infectious and inviting."
A true collaboration, Celine Dion worked closely with Coty Beauty on the development of this new fragrance. Whether it was sampling the different notes together, discussing packaging ideas and advertising concepts, or choosing the color of the juice, Celine's input was integral in the creation of Always Belong.
Always Belong is a pure expression of joy. Uplifting notes of mimosa, fresh violets and crisp amber mingle and dance to create a surprising and captivating fragrance experience. This is Celine's most exuberant composition, to be embraced by open hearts and free spirits everywhere.
Celine's enthusiasm for her newest creation is undeniable. "I love this fragrance because it makes me smile. Always Belong captures my love of creativity and spontaneity. It makes me happy and I hope it will make others happy too," says Celine.
Vivid splashes of color against a crisp white carton elegantly display the Celine Dion name, while evoking the playful elements of the Always Belong concept. The effect is fresh, fashionable and pure prestige. The exquisite bottle holds a vibrant lavender juice, projecting a brightness that conveys the notes of the Always Belong scent.
The Always Belong advertising campaign was shot by world-renowned photographer Peter Lindbergh. It features a black and white image of Celine clapping her hands together and laughing; a spontaneous display of pure happiness and confidence, the very emotions evoked by the fragrance. This image is bordered by the same colorful pattern that is featured on the carton.
Celine Dion Parfums Always Belong will be available in January in department stores. The eau de toilette will be offered in 1 oz (30 ml) bottles. For further information, please call 1.866.9Celine or visit www.celinedionbeauty.com.
Edited by Ania4, 13 March 2006 - 06:27 AM.